Grad students don't typically work at the Yale Daily News, but MFA candidate (and Vice contributing photo editor) Matthew Leifheit was interested in shooting student life. So interested that he became a staff photographer for the paper, reporting on play rehearsals, sporting events, and the fall foliage. Standard ivy fare. Or was it? For every straightforward shoot of a swim meet or a dance, there were the pictures that didn't make the final edit. A kiss behind the trees, a young man in the shower.
I enjoy shopping alone, but I’m never truly alone. Inside my head, a chorus of critics—ranging from my accountant to Trinny and Susannah from the original British version of “What Not to Wear”—tends to weigh in on potential purchases. A few seasons back, it was my mother’s voice that piped up as I stood in the downtown Manhattan Balenciaga store, transfixed by a preppy-ish denim tote emblazoned with a retro-looking logo. “How tacky!” she said.
No one wants to be part of a “scene”. Let alone part of an “avant-garde scene”. Those are the kind of icky, reductive terms that make any decent fashion designer want to sequester herself away in a garret designing clothing for mice. Sometimes, though, a real, thriving, exhilarating avant-garde scene springs up, and then we have to figure out how to write about it. We ask awkward questions of the people who are part of a perceived “scene,” to try and figure it all out.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".