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Rubeena Singh on Muck Rack

Rubeena Singh

As seen in: The Times of India, The Manila Times, Afaqs!, Exchange4media, Pitch (India), IMPACT (IN), BW Marketing World, VOV News
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Articles

Building Beyond The Boardroom

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By Rubeena Singh
| IMPACT (IN) Verified
Like so many people in our industry, I too, always had that long-held dream of trading the Mumbai rush for a slower pace in Goa. But for me, it was just a retirement plan I was tucking away for later. Our move to Goa, during the lockdown, shifted this perspective and it became a very sudden reality. It was during that time, in the dusty reality of Goa, I found and started restoring what would eventually become our dream home, the Verve Estate.
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What The Budget 2026 Means For The Media & Advertising Industry?

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By Rubeena Singh
| BW Marketing World
As I reflect on the Union Budget 2026, it is clear that while there was not a massive, direct announcement for the larger media and advertising community, the government has taken a significant step by formally acknowledging the creator economy. By framing this as the Orange Economy, the Finance Minister has provided a structured identity to a sector that has, until now, operated largely in the background of the digital services industry.
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'Want to recreate the Super Bowl experience for advertisers on JioCinema with IPL'

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By Sohini Ganguly, Rubeena Singh, Shantanu David Verified, Kanchan Srivastava Verified
| Exchange4media Verified
While we are most likely muting innumerable family, college and school groups on WhatsApp (equally numerous work groups alas are seemingly sacrosanct), and only reply on them when specifically @ed, we are definitely checking the messaging app for updates from shopping portals on last-minute gifts, or perusing the takeout discounts being offered on a weekend night when we are too tired to either cook or dine out.
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