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Articles by Ryan Clutter
14 Image Optimization Tips You Need to Know
We’re living in an increasingly visual world. And in this world, the value of image optimization can’t be overlooked. More likely than not, there’s an image on every page of your website. Without the proper optimization, however, you’re wasting a valuable SEO asset. Plus, the larger the file size, the longer it takes your page to load, and the higher your bounce rate will be.
14 Important Image SEO Tips You Need to Know
We’re living in an increasingly visual world. And in this world, the value of image optimization can’t be overlooked. More likely than not, there’s an image on every page of your website. Without the proper optimization, however, you’re wasting a valuable SEO asset. Plus, the larger the file size, the longer it takes your page to load, and the higher your bounce rate will be.
Google Home Service Ads Expanding to East Coast - Search Engine Journal
Google Home Service Ads, currently available only in select California markets, is expanding to the East Coast. The first market is confirmed to be Philadelphia. Google is in the process of reaching out to local companies to begin the vetting process. The expansion to Philadelphia came to light as a client of 1SEO.com Digital Agency (disclosure: the agency I work for) was contacted by a Google representative inquiring about an opportunity to become a potential Home Service Ads customer.
How Video Marketing Can Transform Your Funnel - Search Engine Journal
The way your customers consume content continues to evolve. Video marketing is all the rage and continues to be a hot topic for brands large and small. With the rise of live video and video content, we’re viewing more content than we ever have before. We’re learning through each view. We’re finding new audiences that engage with our material. We’re including innovative storytelling and unique ways to grab attention and build relationships. How are you leveraging video marketing for your audience?
Search Marketing: What To Expect in 2017 | SEJ
As we near the end of another year, we begin to set our sights on the year ahead. The search marketing industry continues to evolve rapidly, and there will be no shortage of updates and alterations in 2017. In today’s digital era, you should already be invested in a search marketing campaign. With Google’s heavy reliance on relevance in search, you need to be aware of the latest trends in marketing to ensure you stand out in all aspects of search.
10 Ways I'm Becoming An Essentialist #SEJBookClub | SEJ
Want to see what other books SEJ has covered? Read all our reviews in the SEJ Book Club archive. Have you ever accepted a project for work or a new client and thought to yourself “How am I going to get this all done?” Yep, this is a phrase that often replays in my head. But, after reading Greg McKeown’s book, Essentialism: The Disciplined Pursuit of Less, I’m learning how to say “no” more and prioritize what matters in my personal and professional life.
When Should You Choose Canonical vs. 301 Redirect? - Search Engine Journal
Duplicate content is a problem every webmaster will be confronted with at some point. For Google and other search engines, duplicate content is initially not a negative signal. However, identical and similar content from different URLs can cause confusion and lead to ranking problems. To avoid duplicate content, you can either make use of canonical tags or 301 redirects. Both methods can be very effective when used in a targeted manner. This article will show when to use which approach.
SEO 101: 4 Ways to Stand Out in the SERPs - Search Engine Journal
These days with Google taking up more of the top spots on the front page of the SERPs, standing out is more important than ever. But how, in a field of text where everybody looks the same, can you show your customers just how awesome you are? What’s going to make you stand out and get those valuable clicks? Well, fear not, those search results can get a little more colorful with some quick and often overlooked changes that you can make to add a little pizzaz to those search results.
How to Use HREFLang Correctly: An Interview with Bill Hunt - Search Engine Journal
International SEO is a hot topic in digital marketing, and an area most SEOs aren’t as familiar with. In this Pubcon interview Bill Hunt, President of Back Azimuth Consulting. sat down with Kelsey Jones, SEJ’s Executive Editor, to talk about HREFLang, what it means for international SEO, and discuss some of the pitfalls SEOs face when implementing it. Watch this interview with Aleyda Solis to learn more about international SEO and the specific challenges brands face when implementing it.
5 Lessons I’ve Learned Building Links for Enterprise Clients - Search Engine Journal
Years ago, I founded a link building firm based on the simple concept of only pursuing real links on real websites with a relevant audience, using a customized approach. Eric Ward was my mentor, and frankly, I felt there were a dearth of agencies taking low-quality approach. I noticed a need in the market, and believed I could help meet market demand. This was pre-Penguin, so it wasn’t the popular strategy, but I strongly believed in creating value – for humans, the web, and my clients.
7 SEO Tools We're Thankful For - Search Engine Journal
I know what it’s like running a business. There’s always a thousand and one things to attend to. And when it comes to SEO, make that a thousand and one. Of course, don’t forget that’s without keeping on top of the subject matter and learning all the new techniques and updates. SEO can be complex; it seems like every day there is some new SEO strategy to be learned and 100 more articles to read. It can be overwhelming and often, force it to the back burner.
R.I.P. - Top 10 Failed Social Media Sites [Infographic]
As you read this, more than likely Facebook, Twitter and even LinkedIn are as common to you as the Internet itself. However, many have already forgotten the large social media players of the not-so-distant past that have utterly failed. It doesn’t seem that long ago when names like MySpace, Friendster, and even Digg were all the rage.
3 Ways to Take Advantage of Google Maps Ads | SEJ
Local advertising and marketing through Google Maps is absolutely going to be the next big thing for business owners. There are several updates in the works that are going to change user experience and optimize local Google Maps searches so local businesses can be discovered and visited more easily. Put simply, the reason that this series of updates is incredibly valuable is because it improves the experience of Google Maps for both the user and the business owner.
Marketing Automation Best Practices with Peter Leshaw [PODCAST]
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this Marketing Nerds episode, SEJ’s Chief Social Media Strategist, Brent Csutoras, was joined by Peter Leshaw, Director of Internet Marketing at MDT Marketing. Marketing automation is something that we do a lot with here at MDT. The clients that we work for are in a very competitive space.
A Beginners Guide to Adjusting Bids on AdWords | SEJ
Starting out with an AdWords account can be overwhelming. There are so many different features to pay attention to and a ton of functions to figure out. Fortunately, once you get the hang of it, it really is not as challenging as it first appears. I do recommend monitoring your AdWords at least once a week to be successful with bid adjustments, but after you get your initial bids set, it really is just maintenance.
Google & Bing Reveal the Hottest Halloween Costumes of 2016 - Search Engine Journal
Halloween is almost here, and superheroes will once again play a starring role at Halloween parties this weekend and for trick-or-treating Monday night.Spending on Halloween costumes is forecast to reach $3.1 billion this year, according to the NRF. Adult costumes will account for $1.54 billion in sales and children’s costumes will account for $1.17 billion, Bing data shows.According to the NRF, 34 percent of people turn to search engines for Halloween costume inspiration.
Bing Ads Update: Share Budgets Across Multiple Campaigns - Search Engine Journal
Bing has made it easier to set daily budgets for advertising campaigns. Now, Bing Ads advertisers can automatically assign a single daily budget across all campaigns or a subgroup of campaigns. Shared Budgets is available as of today in all Bing Ads applications. In the web UI, Shared Budgets is available as a Shared Library. Sharing budgets across campaigns saves time that would otherwise be spent manually setting budgets, and it can also result in higher performing campaigns.
Bing Expanded Text Ads Now Available to All Advertisers - Search Engine Journal
Following a successful trial run of expanded text ads, Bing is now making them available to all advertisers. Expanded text ads can be created using either the Bing Ads Web interface, Bing Ads Editor, and the Bing Ads API. Bing’s expanded text ads, much like Google’s expanded text ads, give advertisers additional space and additional text to work with. This includes a longer title, more ad copy, and the ability to customize the path displayed in the destination URL.
Twitter Cuts Off Vine - Search Engine Journal
Just four months ago, Twitter announced it was upping the 6-second limit for Vines to 140 seconds. Well, soon that limit will be zero. Today, Twitter announced that the Vine app will be discontinued in the “coming months.” However, you’ll still be able to continue accessing and downloading your Vines. The website – and all the Vines that have been uploaded – will continue to live on for now, according to the announcement.
Bulk Edit Attributes for Google My Business Listings - Search Engine Journal
A new feature added to Google My Business allows Google users to edit attributes for businesses using the bulk upload spreadsheet. Attributes include amenities such as “has Wi-FI”, “offers outdoor seating”, and other pieces of information that may be helpful to customers. Google says the next time you sign in to Google My Business you will likely have a lot of attributes to review all at once.
YouTube End Screens Feature Now Available to All - Search Engine Journal
YouTube announced today that it has added a new feature that lets you add a thumbnail overlay to the end of your videos to keep viewers engaged. The feature, called End Screens, will appear during the last 5 to 20 seconds of your video. Desktop users who want to see more information can hover over the thumbnails; mobile users can tap on the thumbnails. As long as your video has 16:9 aspect ratio, you can use up to four content promotion elements.
Mark Traphagen Talks The Three Pillars of SEO - Search Engine Journal
Our last #SEJLive to promote our completely new SEO guide was with Mark Traphagen of Stone Temple Consulting to discuss SEO and how authority, relevance, and trust are important factors. Below is his live session and more on the topic he covered. This week, Mark answered questions from the SEJ community on the most important factors of SEO. He appeared LIVE on our Facebook page: What factors do the search engines use to evaluate authority in ranking websites?
New SEO Spam Discovered: Hacked Subdirectories on WordPress Sites
Sucuri, a company that cleans over 500 hacked sites a day, has discovered a new form of SEO spam which involves maliciously installing subdirectories on WordPress websites. The idea behind this black hat scheme is to abuse the server resources and storage by installing spammy sites within a WordPress subdirectory. The spammy sites are usually promoting products, designer sunglasses for example, with the intent for the attacker to make affiliate income.
10 Point Checklist: Is Your E-Commerce Business Ready for Cyber Monday? - Search Engine Journal
More consumers are shopping online than ever before. According to one study from UPS and comScore, consumers now do more than 50% of their shopping online. You can expect this figure to spike during the holiday shopping season, and you can reap the rewards of this boost in online consumer traffic if you start preparing your online store for Black Friday and Cyber Monday right now, instead of waiting until the last-minute.
How Deep Learning Powers Video SEO - Search Engine Journal
The elusive video search whereby you can search video image context is now possible with advanced technologies like deep learning. It’s very exciting to see video SEO becoming a reality thanks to amazing algorithms and massive computing power. We truly can say a picture is worth 1,000 words! Content creators have fantasized about doing video search. For many years,, major engineering challenges were a road block to comprehending video images directly.
A 360 Degree Approach to Content Marketing [WEBINAR] - Search Engine Journal
Our 2016 annual State of the Digital Marketing study found that 66% of digital marketers believe content marketing is the most effective aspect of digital marketing. However, it is an area that many brands and marketers struggle to implement and track successfully. From developing share-worthy content to tracking the results, content marketing as a practice is ripe with potential pitfalls. Our next webinar will help you get the most out of your content marketing efforts.
Challenges of Big Brand In-House SEOs: An Interview with Nakul Goyal - Search Engine Journal
Podcast: DownloadSubscribe: iTunes | Android | RSSSEO is already a challenge in itself. But it becomes even more difficult when your organization does not even see the value of your SEO efforts.
8 Best Practices For Your Google Plus Page - Search Engine Journal
Google Plus might not be the most used social media platform, but it is definitely one of the most important in your overall online marketing strategy, thanks to the business’ pages showing up in search results. Showing up for the right searches will have an impact on the overall amount of new incoming customers.
Google Tag Manager Gets More Mobile Support With AMP Containers - Search Engine Journal
Google announced on Monday it is extending its efforts to make mobile tagging easier via Google Tag Manager with the support for Accelerated Mobile Pages (AMP). Google Tag Manager can now be used with AMP, which the company explains can be useful to marketers who have tagging needs beyond a basic page view. Google already had in place a few simple methods of measuring AMP pages in Google Analytics, but this update takes it a step further.
How to Use Local Data Aggregators to Cost-Effectively Manage Your Business Listings - Search Engine Journal
This post was sponsored by BrightLocal.Updating and managing your online business directory listings (aka ‘citations’) across many directories is both a time consuming and tedious process.In a recent survey of local SEO professionals by BrightLocal, Citation Management was voted the MOST frustrating task SEOs had on their to-do lists!So it’s not surprising that Citation Management is the #1 task that SEOs outsource to third-party services like BrightLocal.Incorrect Business Contact...
How Much Does it Cost to Create an App? [INFOGRAPHIC] - Search Engine Journal
Are you considering building a mobile app? Surely, the mobile industry is growing leaps and bounds. In fact, it is projected to turn into a $77-billion-dollar industry in 2017. Before going into the cost, ask yourself first, “Do I actually need a mobile app?” Just because everyone is creating one, doesn’t mean you should have one too! If your answer is yes, know the different factors in mobile app development. There are many variable questions that you should answer.
Answer SEJ’s 2017 Digital Marketing Survey & Win - Search Engine Journal
Last year, SEJ published our first annual report on the state of the digital marketing world. We asked a variety of questions about content marketing, PPC, and, of course, SEO. We learned a lot about the state of the digital marketing industry and a lot about what questions we should be asking. We are excited to announce the start of our second annual digital marketing survey! The goal of this annual digital marketing survey is to do a pulse check on the industry.
7 Bing Ads Changes That PPC Marketers Need to Know - Search Engine Journal
A major redesign of the Bing Ads user interface is changing the way advertisers create new campaigns on the platform. Here’s are seven things that are changing, according to today’s announcement from Bing Ads. When creating a campaign, Bing Ads will first ask you to pick a marketing goal: The purpose of selecting a marketing goal is to let Bing Ads recommend some features and defaults. No matter what goals you pick, however, Bing Ads will give you access to every Bing Ads feature.
Why Small Businesses Must Invest in Content Marketing | SEJ
Aside from cutting back on cake, the best resolution small business owners can make this year is to invest in content marketing. Sure, maintaining a blog can be time-consuming and constantly thinking of fresh ideas is difficult. If it makes you feel any better, you’re not alone in the struggle.
How to Build an Online Community | Search Engine Journal
In the digital marketing world, more and more brands are now geared towards building a community. A community is a group of people engaging, sharing, and working toward a common goal. They are bound by similar interests, or thoughts. Brands like Disney and Red Bull have embraced this marketing initiative. Erica McGillivray, former senior community manager at Moz, talked about nurturing and growing a community in this recent Marketing Nerds episode.
5 Facebook Advertising Tips for Service-Based Businesses | SEJ
If you’re a service-based business, you may be struggling with the right approach to online advertising. Unless you have an emergency-based service, you may not be getting the calls and leads you want from a PPC campaign. Facebook advertising can be an effective platform that can help you generate the results you want. Let’s dive into why this is the case and some best practices for advertising your service business on Facebook.
#SEJThinkTank Recap: What is New in Universal Search - Search Engine Journal
On Wednesday, October 19th, Holly Miller, Professional Services Manager for Searchmetrics, joined Kelsey Jones, SEJ’s Executive Editor, and the rest of the SEJ Thinktank for a sponsored webinar about the new research and the future of universal search. For those who aren’t familiar with the term, Universal Search is the way Google includes different results from areas like Google Images or Google News into its search results.
Facebook Page Call-to-Action Buttons Get Big Update - Search Engine Journal
Some big changes are coming to call-to-action buttons on Facebook Pages, including new third-party and Messenger integrations, the social network announced. Facebook is also rolling out a new recommendation feature that could help more people discover your business Facebook. Here’s are three changes to Facebook and Pages that you need to know.
12 Ways to Increase Revenue by Ensuring Visitors Trust your Site | SEJ
Today’s internet user is well aware that certain sites may contain information that cannot be trusted—and even, heaven forbid, malware. In fact, many users either actively look for signs that will help them determine whether or not a site is trustworthy or unconsciously decide whether or not to trust a site based on what Malcolm Gladwell calls the Blink effect.
New Google AdWords Extensions Help Manufacturers Drive In-Store Sales
Google AdWords now has a location extension designed to help manufacturers drive more in-store sales, the company announced Thursday. Google’s new “affiliate location extensions” are similar to existing location extensions, which are designed for businesses to attract in-store visitors with search ads. This new type of location extension is designed for manufacturers of products to send in-store traffic to third-party retailers.
SEO & SEM Ranks 9th on LinkedIn's Top Skills List - Search Engine Journal
LinkedIn has revealed its annual list ranking the top skills that perhaps will help you land a job in 2017. SEO and SEM ranked ninth on LinkedIn’s list. SEO/SEM ranked fourth on its list of hottest skills in 2015 and fifth on LinkedIn’s 2014 top skills list. Why the drop? LinkedIn says demand for marketers is slowing.
Bing Makes it Easier to Find and Stream Radio Stations
Bing has partnered with TuneIn to improve the way people can find information about radio stations, as well as locate where to stream them online. Searching Bing for “online radio stations” will return a carousel of links to streams of some of the most searched for radio stations. Streaming one of the radio stations requires use of the TuneIn app. In order to stream one of the radio stations from Bing search results on mobile, you will need to have the TuneIn app installed on your phone.
How Many Users Pinterest Has Now: 150 Million - Search Engine Journal
In 2012, Pinterest gained a lot of hype after comScore shared data showing that Pinterest was the fastest independent site to have more than 10 million monthly U.S. visitors. Suddenly Pinterest was kind of a big deal. Marketers took notice. Four years later, Pinterest has reached a new milestone.
Reach Ready-to-Buy Customers with Click-to-Message Google Ads
Attention Google advertisers: in the coming weeks get ready for a new ad extension which will allow customers to reach you at the moment when they’re most inclined to convert. Google is introducing click-to-message ads, combining SMS messaging with search ads in an effort to generate more leads and increase conversions. Through the use of message extensions, advertisers can include an icon in their ads which will allow customers to contact the company via text message when it is tapped on.
5 Ways Brands Can Weave Storytelling Into News Articles - Search Engine Journal
I love a good story. You’ve probably heard over and over again how important it is, as a marketer, to tell stories. It’s essential. Stories are the oldest form of education. They are the ultimate weapon! Stories bring a new level of depth to whatever topic you’re discussing. Stories humanize facts. Done right, they can also humanize brands.
Google Releases Valuable Consumer Data Ahead of 2016 Holiday Shopping Season
Google declares 2016 to be the year of the “supershopper”, while releasing valuable data on how to win over the new informed generation of shoppers this holiday season. Customers are more open to changing their minds about where to shop, which is especially true for those shopping on a mobile device. According to Google, 50% of holiday shoppers are open to buying from new retailers. That number is even higher amongst mobile shoppers who do their research.
10 Tips on Having a Holly Jolly PPC Campaign | SEJ
Right now you’re probably enjoying a pumpkin spice latte, football, and the transition between summer and fall. You’re probably also getting ready to brace yourself for the rapidly approaching holiday season. Between all of the shopping and social functions you’ve got lined up, you somehow have to get your holiday marketing campaign in order – which means that you’re one busy individual. To help make the holidays run a little smoother for you, follow these PPC best practices.
Uncover the Truth With Google’s New Fact Check Labeling System
Google is making it easier for searchers to find the most credible stories with a new “Fact Check” label which has been added to Google News. Fact Check joins existing labels in Google News, such as In-Depth, Opinion, Wikipedia, Local Source, Highly Cited, and others. Publishers who have done the due diligence of fact-checking their articles are eligible to receive the “Fact check” label next to their stories. To be clear, Google is not manually fact checking articles.
Pinterest Adds Pin Engagement & Website Retargeting - Search Engine Journal
Pinterest entered the world of retargeting this year with the launch of visitor retargeting in June. Then Pinterest rolled out Engagement Retargeting in August, letting advertisers retarget people who engaged with (e.g., saved, clicked on) pins. Now Pinterest is giving advertisers even more new retargeting options. You can now create audiences based on the actions users take with your pins and the actions people take on your website.
5 Insights From Spending $500m in Ad Spend [STUDY] - Search Engine Journal
The only constant in search advertising is change. The loss of right side ads. More and much larger ads above the organic search results. Exciting new ad targeting options. And so much more. With that in mind, and in honor of our recent Grader milestones – the Grader has now been run over 1 MILLION times! – I set out to look at fresh data to get a sense for what if anything is changing regarding the overall AdWords ecosystem.
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