According to Gallup, only 29 percent of Millennials are engaged at work (emotionally and behaviorally connected to their job and company) which is why about 60 percent of Millennials say they are open to a different job opportunity. This Millennial engagement epidemic and the turnover costs associated with it are costing the U.S. economy $30.5 billion annually. Seventy-five percent of the 2025 global workforce will be Millennials and Generation Z.
Here are four major influences that are shaping Generation Z and will impact the future workforce. In the same way that generational knowledge helps marketers to sell to specific demographics, understanding generations helps companies lead, engage, and recruit a specific age cohort. You can learn a lot about a generation by looking at the generation of parents that raised them. Generation Z is parented by Generation X.
As a generations speaker, trainer, and consultant, I spend my days thinking about how Millennials and Generation Z will impact the workplace of tomorrow and how leaders and organizations must adjust to capitalize on the trends. The reason Millennials are the most highly scrutinized generation of all time is that they put a face to the change that every industry and individual is facing in today's turbulent times.
Boston, Chicago, and Los Angeles all reached their highest Millennial #population in 2015, and New York and Washington D.C. are showing slowing Millennial growth. #Millennials are increasingly moving to the suburbs. (U.S. Census)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".