Skip To Main Content
Sam Barker on Muck Rack

Sam Barker

As seen in: MSN, MSN UK, The Daily Mirror, The Telegraph, USA Today, Yahoo Singapore, Daily Star (UK), Yahoo Finance, Western Mail, Manchester Evening News and
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Sam

Contact Sam, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

From search to scroll: TikTok’s food effect

|
By Sam Barker
| FMCG CEO Magazine Verified
What’s for dinner? Depends where you’re looking, writes Sam Barker As Greenpark’s latest FMCG Future of Search report indicates, despite the explosion of social content, search engines, particularly Google, remain the primary way UK consumers discover food and inspiration, with 50 percent listing it as their go-to choice.
Open in Who Shared Issue with article?

Top 10 Telecoms & Connectivity Trends 2026

|
By Sam Barker, Thomas Wilson Verified, Louis Atkin, Molly Gatford
| Juniper
Looking for research? Sign in or Register First Name Last Name Phone Number Job Title Company Name Email Password Password Strength Confirm Password Mailing lists We will never share your information with third parties.
Open in Who Shared Issue with article?

 SEO In The LLM Era: Smarter, Human, Essential - Minutehack

|
By Sam Barker
| Minutehack Verified
Opinions The rise of large language models (LLMs) like ChatGPT is transforming how we search, discover and engage with brands. Traditional search, built on short, keyword-heavy queries and ranking battles is giving way to long-form prompts, contextual understanding and conversational results. For brands, this means the old playbook will need dusting off and updating. SEO is only going to get smarter.
Open in Who Shared Issue with article?
See all 28 licensed articles (123 Total)