As consumer budgets tighten, health, global flavors and “permissible indulgences” step in Some of the pastries on show at IDDBA 2026 were out of this world. Grocery shoppers walked into last month’s International Dairy Deli Bakery Association (IDDBA) show in Orlando, Fla., carrying two conflicting instincts: they want to treat themselves, and they’re watching every dollar.