Sarah Barnett
Washington, D.C.
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Articles
Beyond the slogans: How aggregators can use neuromarketing to recruit more brokers in 2026
For aggregators, recruiting brokers is more competitive than ever, and brokers – particularly the ones who’ll be banking the biggest bucks – are discerning. The aggregators that will win and retain top talent in 2026 will need more than a slick CRM (that’s the bare minimum). They’ll be the ones that excel at making brokers feel safe enough to say yes. Most recruitment marketing in our space is built like consumer advertising.
In Case You Missed It: Top July Content
Sources | Cimatron, The Plastek Group/Triangle Tooling Division, Guhring Inc, Intralox, Canon Virgina We get it, we’re all buried under summer orders and flipping through the Technology Review and Sourcing Guide. You probably didn’t have a ton of time to read every article we published last month. No worries — we’ve got you covered. Here’s a quick roundup of the top stories you might’ve missed while doing all the things that keep your shop running.
ICYMI: June Roundup
Sources: Rehrig Pacific, Getty Images, Mark A. Spalding Summer is in full swing! As production heats up for the summer, so did the interest in topics that help boost efficiency, cut costs, and stay ahead of industry trends. If you didn’t get a chance to keep up this month, we’ve rounded up the most-read articles based on our readers. 10.
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