In challenging times, it can feel like everyone is fighting for their thing to be the priority. And when you’re working closely on something, it’s obvious that it feels that way. But I believe it’s the job of the internal comms team to work out what is important and what actually isn’t, so that our people aren’t overwhelmed by too much noise and/or conflicting demands. When I first started my career in internal comms, people didn’t really want to talk to us at all.