Scarlett Sherriff on Muck Rack

Scarlett Sherriff

Verified
London
As seen in: Creative Salon, The Tablet, Retail Gazette, Eastlondonlines, Epigram (newspaper), Grocery Gazette, Marketing Beat, Sustainability Beat
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Articles

Storytelling: A Fight For Craft Or Fluffy Business Cringe?

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By Scarlett Sherriff Verified
| Creative Salon
Brands want an ancient skill to became a corporate function but it might not be the solution they think Companies are "desperately seeking storytellers" the Wall Street Journal has declared. Storytelling, once born in drumbeats, firelight and flickering cave-wall shadows, now officially belongs to sharply dressed executives in sterile boardrooms and glossy PowerPoint decks, it appears. This isn't hyperbole, companies are genuinely hiring for it.
Open in Who Shared Issue with article?

The Future Of The Chief Strategy Officer

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By Scarlett Sherriff Verified
| Creative Salon
AI has made strategy faster and more expansive then ever - but judgement now looks different Strategists once built insight slowly, now they curate it at speed. If agency strategists used to be craftspeople building an alluring font of advertising knowledge, they have now become master curators utilising AI to sift through more information than ever before.
Open in Who Shared Issue with article?

Post Purpose: Why Brand Purpose Got Personal

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By Scarlett Sherriff Verified
| Creative Salon
Once a revelation, brands that deploy purpose as a mission statement now prefer honesty to preachiness Brand purpose and punk have a surprising amount in common. When the son of Sex Pistols manager Malcom Maclaren and Queen of Punk fashion designer Vivienne Westwood discovered that there were official plans to celebrate the movements 40th anniversary he burnt £5m worth of memorabilia in protest at what he saw as the scene being co-opted as a marketing ploy for London.
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