Skip To Main Content
Scott Clark on Muck Rack

Scott Clark

Verified
(He/Him)
  • Technical Writer, Freelance
  • None, CMSWire, Freelance
  • None, CMS Wire
Columbus
As seen in: Nature, PLOS, Adweek, Cisco Blogs, MDPI, Chron, Flipboard, Houston Chronicle, The Daily Wire, CMSWire and
Covers:  Customer Experience, Employee Experience, AI, Web 3.0, Metaverse, CRMs, CDPs, VoC, Remote and Hybrid Workplace, Digital Workplace, Low-Code/No-code, Diversity, Equity & Inclusion, CSR, and more.
Doesn't Cover: Politics, Religion, Entertainment

Get in touch with Scott

Contact Scott, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Scott Clark’s Biography

Read Full Bio →

Based in Columbus, Ohio, Scott has been into writing, technology and web development since the early 90s. While Scott is still a web developer, his primary focus is writing technical articles on topics including Customer Experience, Employee Experience, AI, Web 3.0, Metaverse, CRMs, CDPs, VoC, Remote and Hybrid Workplace, Digital Workplace, Low-Code/No-code, and more.

When he's not in front of a computer, you can find Scott performing magic, listening to EDM and Jam band music, painting surrea…

Scott Clark’s Journalist Portfolio

See all →
Why Ethical AI Is Important to Your Business

Why Ethical AI Is Important to Your Business

As AI begins to play a much larger role in our daily lives, informing healthcare decisions, making recommenda…

View article →
Embrace Diversity and Inclusion for an Improved Employee Experience

Embrace Diversity and Inclusion for an Improved Employee Experience

Diversity and inclusion in the workplace is vital to businesses that want to be profitable, robust and evolut…

View article →
Customer Experience: A Guide to the Necessary Customer Experience Tools

Customer Experience: A Guide to the Necessary Customer Experience Tools

Consumers have high expectations when it comes to the experiences they have with brands. They demand to be ap…

View article →
10 Marketing Certifications That Can Help Boost Your Earnings

10 Marketing Certifications That Can Help Boost Your Earnings

Editor's Note: This article was updated to include new information. Marketing certifications are in demand in…

View article →
How to Foster Brand Culture in a Post-COVID World

How to Foster Brand Culture in a Post-COVID World

The COVID-19 pandemic changed the way brands do business as well as the way consumers shop. Remote and hybrid…

View article →
5 Ways to Improve the Employee Experience of a Distributed Workforce

5 Ways to Improve the Employee Experience of a Distributed Workforce

Many companies today are using a distributed workforce to handle the complexities of the COVID-19 virus that …

View article →

Articles

5 Vendor Governance Lessons From HubSpot's Customer Data Enrichment Reversal

|
By Scott Clark Verified
| CMSWire Verified
HubSpot's enrichment plan collapsed in days. Here are five lessons every martech buyer should take from the reversal. What happened? HubSpot proposed adding customers' business-card-level contact details to a shared enrichment dataset, then reversed the plan after backlash and committed to a fully opt-in approach going forward. Why does it matter beyond HubSpot?
Open in Who Shared Issue with article?

ChatGPT vs. Claude: Pricing, Performance & Best Use Cases

|
By Scott Clark Verified
| VKTR.com
See how ChatGPT and Claude compare on cost, performance, privacy, coding, research and enterprise workflows. Key Takeaways ChatGPT excels at workflow orchestration, integrations and multi-step enterprise automation. Claude stands out for long-context analysis, structured outputs and controlled task execution. ChatGPT tends to answer more confidently, while Claude more explicitly qualifies risk and uncertainty.
Open in Who Shared Issue with article?

The New Generation of AI Is Taking On Medicine’s Hardest Cases

|
By Scott Clark Verified
| VKTR.com
AI is moving beyond healthcare automation to help doctors solve complex cases, diagnose rare diseases and make better-informed clinical decisions. Key Takeaways Advanced AI can help researchers identify new diagnoses in previously unsolved rare disease cases. Agentic AI could support multi-step clinical investigations, treatment planning and preventative care. Human oversight remains essential as accuracy, accountability, bias and privacy concerns persist.
Open in Who Shared Issue with article?
See all 665 licensed articles (666 Total)

Interview

See all →

What was your first job as a journalist?

My first job as a journalist was writing an article about VRML for Web Developer print magazine.

Have you ever used a typewriter?

Absolutely, although at the time I could not figure out how it was ever going to help me in life.

How is social media changing news?

Social media is not just covering the news, it is influencing it. Journalistic integrity must always be a key part of reporting.