Scott Eblin is an executive coach, speaker, and author of two books, The Next Level: What Insiders Know about Executive Success and Overworked and Overwhelmed: The Mindfulness Alternative. He’s a graduate of Harvard, teaches leadership coaching at Georgetown University, and is a registered yoga t...
When was the last time you were bored? I’m willing to bet that you can’t remember. If I’m right, it’s because, in 2017, no one ever has to be bored. That smartphone supercomputer you carry around in your pocket guarantees it. Don’t know what to do next? There’s always an Instagram feed to look at, a text to answer, an email to delete, a podcast to listen to, a cat video to watch, a news headline to click on or a Minecraft challenge to beat. Thanks to the technology, none of us ever have to be bored.
Lately, I’ve been working with a company that’s about to make a big leap. They have a potentially world-changing product and are on the cusp of scaling up in a big way. It’s very exciting stuff. Everyone from the CEO on down is super busy. There is a lot of work to do both internally and externally. With all the demands, time and attention are scarce. That’s true for many of the leaders I work with. It can be really exciting when you’re running at a hundred miles per hour to get big things done.
A lot of thinking is really just reacting. On any given day, there’s so much coming at us that we just react or reflexively respond to the input. That’s not all bad. A lot of stuff gets done that way. But whose stuff is getting done – yours or someone else’s? To get your own most important stuff done, you have to create space to think. How, when and where do you do it? I’ve been asking my clients a version of that question for years—where or when do you get your best ideas?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".