Many of us have experienced what it's like to lead in the middle of a crisis (if you haven't yet, remember when you're in one to be sure to absorb and learn along the way--it's a shame to waste a good crisis). A person's true character reveals itself. Tempers flare, nerves are raw, stress is off the charts, stakes are high. But very rarely are stakes as high as they were on September 26th, 1983.
A report by the Journal of Personality and Social Psychology indicates that the number-one contributor to happiness in life is not money, popularity, or even a good sex life. And no, it's not binge-watching Netflix either. It's autonomy, the feeling that your life's activities and habits are self-chosen and self-endorsed. And when we have autonomy in our life, when we have the mentally exhilarating power of choice, we must spend it wisely.
Jeff Bezos didn't get to be the richest man in the world recently (for six hours--when Amazon stock took an uptick) by being a dummy. (In case you were wondering, I held that title for exactly never hours)He's known for saying, and doing, a lot of smart things. But I found one question that he rather famously asks himself to be particularly insightful. He gets asked all the time "What's going to change about your business?"
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".