A published author since 1994, a writer and photographer since 1980s, and a journalist for dailies and magazines since 1990s. Varied background of technology, content development, and business for 31 years. Now primarily a multi-media blogger and freelance writer.
Look around you right now. If you are looking at your colleague, or if you are looking at the city view from your office window, or if you are looking at the calming waves at the beach, you are looking at history. Yes, what you think you are seeing right this very second is not real-time at all, but 15 seconds ago.
The recent United Airlines Flight 3411 incident is just one of a mountain of events that show us businesses are pressured into corners because of competition and the quest for profitability and, as a result, customers and service quality suffer. Can we take a step back and perhaps learn from something more tranquil? As a customer-service author for more than three decades, I have always been fascinated by historical practices of etiquette.
Sometimes what we think we need is just a subjective desire that has no bearing on reality or our real business needs. What then is the fuel that powers and propels a business for the long haul? I am a fan of the “Big Bang Theory,” a very funny TV show about a group of scientists.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".