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Florida
As seen in: Military.com, Kitsap Sun, RealClear Defense, Massage Magazine, HR.com, Sandboxx, Skin Inc., Gulfshore Life, Central Florida Lifestyle, SpaRetailer Magazine and
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Articles

A Brand Refresh Guide for Pool Service Companies

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By Seraine Page
| PoolPro Magazine Verified
The life buoy sat smack dab between the “C” and “B” of the proposed Coby Pools logo. Mike Peter wasn’t feeling it. For a week, he kept the redesign as his phone background, trying to decide whether the buoy belonged there. It wasn’t really about the buoy. Peter wanted a new identity that reflected his company’s growing focus on pool service instead of its roots as Coby Property Maintenance Professionals. Letting go of his own ideas and trusting someone else’s vision proved to be the harder part.
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Cubriendo los vacíos

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By Seraine Page
| PoolPro Magazine Verified
Translated by Rachael Sine; see original English version here. La nieve, el aguanieve y la desaceleración propia de ciertas épocas del año no significan que el negocio tenga que detenerse. Sin embargo, las empresas que buscan generar ingresos durante la temporada baja deben comenzar a planificar mucho antes de que termine la temporada alta.
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A Look at Offseason Offerings for Consistent Business

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By Seraine Page
| PoolPro Magazine Verified
Snow, sleet and other seasonal slowdowns don’t mean business must halt, but companies hoping to generate offseason revenue often need to start planning well before the busy season ends. Service diversification is helping pool professionals turn the quieter months into opportunities to stabilize revenue, retain employees and strengthen customer relationships.
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