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Sergio Barta on Muck Rack

Sergio Barta

As seen in: Wiley Online Library, Journal of Retailing and Consumer Services, Mary Ann Liebert, Inc., Emerald Publishing, Dialnet - Universidad de La Rioja
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Articles

Enhancing student memorisation through teacher webcam usage and the interplay of social presence

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By Aroa Costa Feito, Sergio Barta, Álvaro Saavedra Rioja
| Dialnet - Universidad de La Rioja
Ayuda Buscar en la ayuda Buscar en la ayuda
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Flow consciousness and its effects on product returns

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By Sergio Barta, Raquel Gurrea, Carlos Flavian
| mecalux.com
LOGISTICS RESEARCH By Sergio Barta, Raquel Gurrea and Carlos Flavián E-commerce has grown strongly in recent years, leading to an increase in product returns. This can result in significant losses for retailers and resellers, as well as higher costs related to repackaging, restocking and reselling the items sent back. Big companies such as Inditex have recently changed their policies by charging a small fee for each online return.
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How Augmented Reality Increases Engagement Through Its Impact on Risk and the Decision Process

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By Sergio Barta, Raquel Gurrea, Carlos Flavian
| Mary Ann Liebert, Inc.
Cyberpsychology, Behavior, and Social NetworkingVol. 26, No. 3 Spotlight On: Virtual ConsumerismFree Access Abstract Augmented reality (AR) overcomes one of the main limitations of e-commerce, such as the prepurchase trial. The consumer can virtually see how a product is integrated into the real world through this technology. Therefore, AR may reduce the perceived risk of buying a product online.
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