Right about now you’re being bombarded with articles pressuring you to improve yourself — lose weight, join a gym, organize those damn closets — but that is all unnecessary. Not just because you are fine as you are (despite what those puritanical sociopaths are telling you), but because doing a whole lot of nothing, and the boredom that comes-with, appears to be good for our productivity. So make this the January in which your resolution is to do more by doing less.
When it comes to media, let's just call 2017 the year of ear. I'm suggesting this slightly inelegant term because of a growing body of research that shows audio entertainment is beginning to cut into the time audiences once dedicated to video and text. The trend is well documented in the U.S., but this is the first year the listening boom has been so obvious in Canada. There's such a demand for Canadian audiobooks that Audible, the audio wing of Amazon, opened a Canadian store in the fall.
At a moment where there are so many tales of powerful men abusing their underlings that “Weinsteining” has become a term, I think it’s time to focus on fixing the problem. You and I can’t do much about the Hollywood heavyweights, of course. But we can do something about some of the things that happen in the glamour professions in our own backyard. A recent incident involving Ballet Victoria is the perfect illustration of the problem and it offers a glimpse of how to fix it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".