Summer is an odd thing in Canada. We pine all winter for it, then when it does come the murmurs that it’s almost over soon begin. Come Labour Day, an arbitrary holiday, summer is declared officially done. Pools are closed and drained, and white pants put away, though there are three more weeks of official summer followed by fall days that are often summer-warm. It’s like a season falls out of fashion, and we have to look to the next new thing: there’s no fidelity to the true seasons.
I’m generally on the side of comedian Louis CK who had a bit a few years ago in which he sounded off on people complaining about flying. In one version he says, “They’re like it was the worst day of my life: first of all we didn’t board for 20 minutes, and then we got on the plane and they made us sit there on the runway for 40 minutes.” “Oh really?” C.K. goes on to ask. “What happened next? Did you fly through the air incredibly like a bird? Did you partake in the miracle of human flight?
In some cities you can’t see the city for the parking. Never mind the forest and the trees, there are Great Plains and mountain ranges of parking, nearly all of it in places there used to be city. From midcentury onwards, cities in North America and beyond devoured themselves in an effort to create more parking for places that were ever-diminishing because of that parking. It remains a vicious asphalt circle.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".