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Shira Fine on Muck Rack

Shira Fine

Los Angeles
As seen in: Fast Company, PR News
LA transplant, DC native. Head of Strategic Comms and Vice President @brysongillette. Proud mamaX2. Sporadic tweeter. Less sporadic retweeter.
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Shira Fine’s Biography

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Shira is a recent LA transplant, after spending the last decade working as a strategic communications professional in Washington, D.C. She is currently a Vice President at SKDKnickerbocker, bridging the communications gap between the East and West Coasts. She works on a range of legislative, regulatory, reputation, and public relations issues for corporate and non-profit organizations.

Shira was previously a Senior Director of Communications at Global Strategy Group, where she consulted for nu…

Articles

The Power of Causing a Crisis: What Meta’s Payout Can Teach About Advocacy Communications

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By Shira Fine
| PR News Verified
Meta's agreement to pay up to $17.1 billion and overhaul its products for younger users is being covered largely through the lens of the company. For communicators, that coverage offers familiar crisis lessons like how to prepare, when to offer comment (and when not to) and how to hold the narrative in the first 24 hours.
Open in Who Shared Issue with article?

How To Communicate With Employees During A Cyber Hack

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By Shira Fine
| Fast Company Verified
Home Depot. Target. Sony. It seems like every other week, another company falls victim to hackers. While many companies are taking precautions—encrypting data, working with security firms, changing passwords often—they may be neglecting an important piece of the puzzle. In today’s environment, crisis preparation for cybersecurity issues is a necessity, and companies must consider internal communication implications.
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