Shlomo Benartzi on Muck Rack

Shlomo Benartzi

Los Angeles
As seen in: The New York Times, MSN Money Canada, The Washington Post, PBS News Hour - World, TED, The Wall Street Journal, Harvard Business Review, Knowledge@Wharton, MarketWatch, SAGE Publishing and
Professor and Co-Chair of the Behavioral Decision-Making Group, UCLA Anderson School of Management, co-author of Save More Tomorrow
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Articles

Companies Are Using AI for Efficiency. They Should Use It to Grow.

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By Shlomo Benartzi, Randall W. Long, Stefano Puntoni
| Harvard Business Review Verified
SKIP TO CONTENT Ask a roomful of senior executives what AI can do for their business, and the answers will probably cluster around the same themes: lower costs, smaller headcount, faster processes, leaner operations. Efficiency, efficiency, efficiency—it’s an almost universal reflex. It’s also a badly misguided one.
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Decoding the AI Bubble: Tulips, Dot-Coms, or Something Else?

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By Shlomo Benartzi, Stefano Puntoni
| Knowledge@Wharton Verified
The following article was written by Shlomo Benartzi, professor emeritus of behavioral decision-making at UCLA’s Anderson School of Management and senior fellow at Wharton AI & Analytics Initiative, and Stefano Puntoni, Wharton marketing professor and co-director of Wharton Human-AI Research. The rise of artificial intelligence, and generative AI in particular, has triggered a familiar debate: Are we living through the early stages of a technological revolution — or yet another economic bubble?
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Why So Many People Get Financial Advice That Is Wrong for Them

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By Shlomo Benartzi
| Magzter Inc. Verified
The Wall Street Journal | August 04, 2025 Advisers too often assume all people have somewhat similar preferences. The result is that outliers—and there are a lot of them—get investments that don't fit their needs. The typical American consumes about 10 pounds of chocolate a year. That's a lot of chocolate. But averages can be misleading. Around 10% of Americans don't like chocolate at all. So, what does chocolate aversion have to do with financial planning?
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