If there’s one thing about e.l.f. Cosmetics they do, and do well, is letting you know you can definitely sit with them — and at the best seat in the house. At the traditionally exclusive NYLON House, the brand lit up the scene (literally) with an activation that flipped the usual script: instead of centering on just influencers or celebrities, e.l.f. made its loyal community the main stars. Community members invited by the brand weren’t just attendees, they were given the royal treatment.