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Articles by Simon Dell
The Brain Leverage: Strategy over sweat
Being busy doesn’t automatically translate to being valuable. Many marketing professionals measure their worth by the hours they work or the number of campaigns they execute. However, the most impactful marketers distinguish themselves through strategic thinking. By elevating your approach from task execution to strategic influence, you can significantly increase your value without adding more hours to your week.
Two factors that will make or break your online sales
Few people realise that your product descriptions and images act as your online sales staff. Clear and persuasive copy and high-quality visuals build trust, drive SEO, and boost conversions. In the crowded world of e-commerce, first impressions can either convert a curious browser into a loyal customer or send them straight to a competitor. The two most powerful tools in your arsenal? Your product descriptions and images.
Three marketing strategies for new businesses
Launching a start-up or a new business is exhilarating; however, even the best products or services need the right marketing strategy to gain traction. A focused marketing plan helps you define who your customers are and how to reach them. Business owners should remember that marketing isn’t one-size-fits-all: it must be tailored to your audience and budget. Below, I’ll explore the top three marketing strategies that work across industries – approaches that any business owner can use.
I Started Building Tiny Homes For Wild Mice, Now They Have A Halloween Village (29 Pics)
Hello, my name is Simon Dell, a 50-year-old grandfather from Sheffield, UK, and I created a small village in my garden for wild mice to call home. Each year, we celebrate Halloween in our own little way. The mice have many little homes, all handmade by me, often from recycled materials. Here are just some of the fun images I have captured of the wild mice as they get into the Halloween spirit.
I Turned My Garden Into A Halloween Village For Wild Mice, And Here Are 29 Photos
Hello, my name is Simon Dell, a 50-year-old grandfather from Sheffield, UK, and I created a small village in my garden for wild mice to call home. Each year, we celebrate Halloween in our own little way. The mice have many little homes, all handmade by me, often from recycled materials. Here are just some of the fun images I have captured of the wild mice as they get into the Halloween spirit.
Scorched Earth: Jewellery retailer settles score with scammer
Described as ‘ghost stores’ by many, these fraudsters often claim to operate retail locations that do not physically exist, undermining genuine, hard-working Australian retailers and leaving customers disenchanted and out of pocket. Online scammers are a familiar nightmare for consumers. Whenever you shop online, you’re often running the risk of purchasing knockoff products sold by a business that doesn’t play by the rules. For legitimate jewellery store owners, the damage runs deeper.
Mind-Bending Sci-Fi & Fantasy Books Picked For You
in Books to Read if You Like..., eBook, Fantasy & Science Fiction Mind-Bending Sci-Fi & Fantasy Books Picked For You These science fiction and fantasy books capture the wonder and danger of venturing into the unknown. From interstellar voyages to alien encounters, they’re perfect for readers who dream of the stars and want adventure at light speed. by Lisa A. Traugott Release Date: August 11, 2025 A stolen scroll. A cursed bloodline.
Instagram posts are now searchable on Google
Instagram has opened the doors to search engines, making public content from professional accounts eligible to appear in Google results. For business owners, this is a game-changer for SEO, brand visibility and content strategy across the board. In a significant shift for the digital marketing landscape, Instagram announced that public posts from professional accounts, business, and creator profiles will be visible through Google Search.
Email marketing tips to attract more customers
Email marketing is not dead. It is more alive than ever. While social media grabs headlines and ad platforms evolve daily, email remains one of the most powerful tools in a marketer’s toolkit. Why? Because it delivers results more consistently. Email marketing does the job with minimal fuss and maximum return, whether you are nurturing leads, announcing product launches, or simply reminding customers that you still exist. That does not mean every campaign is a home run.
Winning over Gen Z: What's working in marketing?
Trying to market to a Gen Z audience can sometimes feel like shouting into the abyss. Born between the mid-1990s and early 2010s, Gen Z have grown up surrounded by digital content. This means they’re pros at tuning out anything that feels fake or overly sales driven. The marketing tactics that worked for Millennials won't fly here. So, how do businesses and brands genuinely connect with this important no-nonsense, digitally savvy crowd? Starting by ditching the ‘traditional’ ads.
A recession-proof playbook for thriving in 2025
The current economic climate presents unique challenges for the jewellery industry. With discretionary spending often the first cut, it's easy to feel the pressure to slash marketing budgets. History has shown that businesses and brands that maintain or even increase marketing spending during downturns emerge stronger afterward.
Digital marketing: What’s hot and what’s not?
Welcome to 2025, where digital marketing is evolving faster than ever! With tighter budgets, AI taking over, and consumers becoming increasingly selective about the brands they engage with, staying ahead of trends is a must. So, what’s shaping the marketing world this year? To thrive in this ever-changing landscape, let’s dive into the key strategies businesses should embrace. Marketing budgets are being stretched to their limits, meaning brands need to be savvier with their spending. The good news?
Garden Mouse Village By Simon Dell In Yorkshire, England
Hello. My name is Simon Dell, and I am presenting you with my garden mouse village. I have always been interested in wildlife photography and got my first DSLR eight years ago. Over time, I have made my garden more wildlife-friendly and often sit outside taking photos of birds on the feeders. One day, after I had just cut the lawn and sat down with the camera on the patio, I spotted movement in the freshly cut grass. As I looked down and zoomed in, a little mouse stood upright. I named him George.
I Built A Garden Mouse Village To Protect Wild Mice (17 Pics)
Hello, my name is Simon Dell. I have always had an interest in wildlife photography and got my first DSLR eight years ago. Over time, I have made my garden more wildlife-friendly and often sit outside taking photos of birds on the feeders. One day, after I had just cut the lawn and sat down with the camera on the patio, I spotted movement in the freshly cut grass. As I looked down and zoomed in, a little mouse was standing upright. I named him George.
The consequences of leaving a bad review
In the age of digital communication, online reviews have become a powerful tool for consumers to share their experiences and influence the decision-making of other customers, which can, in turn, lead to the success or demise of businesses. While leaving a bad review can be a way to voice dissatisfaction, it’s crucial to understand that there are consequences for reviewers and the businesses they are critiquing.
Less science, more art: How to win as a retailer
Over the past 20 years, technology has transformed retail. Mobile phones have become conduits for communication, entertainment, and commerce. Once a novelty, technologies such as augmented reality have become commonplace in digital merchandising and selling tools. E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. This shift is more significant than consumer-facing innovations.
How skill interaction can define your business
If you’re like most people, you’ll likely have one or two unique skills that serve you well. Discovering your unique point of difference often lies at the intersection of these distinct skill sets. By being competent—though not necessarily extraordinary—in two separate areas, you can create a unique value proposition that positions you in the top echelon of your industry. This concept is best illustrated by the success story of cartoonist Scott Adams, the creator of Dilbert.
Products and sales: For your business, it's a game of two halves
As any sports team knows, winning is about committing to all aspects of play for the entire game. You’ll seldom win with an excellent first half if the second one doesn’t back it up. You’ll also struggle if your offence is excellent, but the defence leaks like a sieve. Sales training is the same. In the competitive landscape of the jewellery industry, a store's success often hinges on its staff's expertise and skills.
Improve trust in your business by asking the right questions
“How can I support you in your work?” On the surface, it seems like a simple question; however, when business leaders pose it to their staff, the impact on bonding can be mighty because it immediately encourages vulnerability and establishes trust. As a leader, it demonstrates you care about your staff’s well-being and professional achievement. Your employees can feel safe asking for guidance — no matter how difficult the journey ahead gets.
Beware presumptions! They’re a management trap you must avoid
While presumptions can simplify life, beware! They are equally likely to produce unintended results, particularly in business. Recently, I helped a friend develop a marketing message. I offered several suggestions based on what I presumed to be the interests of his market. As I reflected on our conversation later in the day, I realised that I hadn’t asked him any questions about the market or the results of previous attempts to reach said market.
Understanding your online presence: The truth about social media algorithms
Many of us have heard the term ‘social media algorithms’, and depending on how much time you spend on these platforms, you’ve probably noticed changes in your news feed. You may have even seen the news concerning Instagram CEO Adam Mosseri and his announcement of changes to the algorithm used on his platform and with that said, what does that mean for consumers and businesses?
LVMH, TikTok join forces to fight counterfeiting
TikTok recently launched an e-commerce service in the US with ambitious targets, with Bloomberg reporting that the company hopes to reach annual sales of $US17.5 billion ($AU26.2 billion) this year. Users and brands can tag and sell products via videos on TikTok Shop. More than 150,000 users posted product videos during the holiday season, generating more than five million customers. Second-hand products are also offered.
How manufacturing and tech can best use ChatGPT
19th December, 2023 Manufacturing and technology businesses must constantly seek innovative solutions to streamline operations, improve efficiency, and save costs. One such technology that has the potential to revolutionise these sectors is ChatGPT. This AI-powered tool, developed by OpenAI, has gained immense popularity for its ability to generate human-like text and engage in natural conversations. But how can manufacturing and tech businesses leverage ChatGPT to save both time and money?
Back to basics: Embracing the power of digital marketing
In today’s interconnected world, where technology touches many aspects of our lives, businesses are continually evolving to adapt to the digital landscape. Digital marketing has changed how businesses engage with their target audience, enabling them to reach and connect with potential customers globally.
The missing piece of the puzzle for your website
Digital marketing strategy and business websites have come a long way in the past 20 years. Website designs have improved significantly, the quality of content has consistently increased, and many websites have robust resource sections. This is progress; however, there is always room for improvement – and chances are your business’ website is no exception. There are several often-overlooked areas where business websites can improve.
It’s 'out of our control’ is not a good enough excuse!
At a recent customer service presentation, the speaker who preceded me said that we must do better than simply meeting our customers’ expectations, and he shared some stories of genuinely amazing service experiences. When it was my turn to speak, I didn’t want to contradict him, but I needed the audience to understand that it is impossible to go above and beyond with customers at every interaction. Sometimes, meeting expectations is a perfect experience.
Accounts payable automation unlocks insights
Accounts payable (AP) is a great source of business insight, but all too often it’s seen as a cost rather than a valuable strategic asset. That’s because AP is notoriously a time-consuming and heavily manual process. This can make it difficult for AP teams to analyse data in real-time and deliver information that will help grow their business. AP data goes beyond the management of financial transactions.
Artificial intelligence how SMEs can get ahead
Running a small business is no small feat, and we all know that time and energy are like precious gems. So, what if we told you there’s a clever way to save both? Yep, you guessed it — with the magic of artificial intelligence (AI) and ChatGPT. If you’ve never used this kind of software and feel overwhelmed by learning new tech tools, don’t worry. These tech tools can be the sidekick you didn’t know you needed, if you start wrapping your head around the many ways they can be helpful.
How is artificial intelligence going to affect SMEs?
Artificial intelligence is already having a significant impact on marketing and small businesses. AI tools like ChatGPT – an AI chatbot with the ability to assist with tasks ranging from simple copywriting to highly technical coding – catapulted itself to over 100 million users in its first two months of launching. By the end of June, a staggering 1 billion users were reported to be using the website.
Diamonds On Call | Retail in the Cloud
» Why should jewellery retailers consider using Diamonds On Call? We function as a real-time virtual window between diamond sellers and buyers, bridging the gaps in the jewellery supply chain. Diamonds On Call is a business-to-Retailers diamond e-commerce platform and the winner of the JWA Industry Innovation Award for 2021. Our web portal allows jewellers, diamond retailers and buyers across the world purchase diamonds from suppliers with a single click.
I Built A Scaled-Down Village For Wild Mice In My Garden, And They Love It
I am a wildlife photographer and I have built a miniature Hobbit-style village for wild mice who live in my garden. I have built miniature houses from wood to resemble the scenery from “The Lord of the Rings” and “The Hobbit” films. The mouse village is constantly growing and changing, and the mice love it. I started photography when I was suffering from depression to help get me back out in the world, give me a goal, and keep my mind active.
Hey Pandas, Post A Picture Of Clouds Looking Like Other Things
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How to improve and create great retail displays
Posted April 01, 2022 | By Rich Kizer and Georganne Bender First impressions are undeniably lasting and in the retail business it can determine whether a customer enters or walks away from your store. Let KIZER AND BENDER share their knowledge to help you sell more. If there are lessons learned from the pandemic, it’s that retailers are highly resilient. We know you never have enough time to do everything you want on your sales floor and that customers expect constant change to keep coming back.
I Have Tons Of Fun With Mice Living In A Tiny Village In My Garden (30 Pics)
Hello, my name is Simon Dell, also known as Mr. Tographer. Being a wildlife photographer and after discovering a family of mice by the brambles in my garden, I set about creating a little world and place for the mice to live, building them tiny homes in the style of hobbit houses, all equipped with everything a tiny home should have, such as tables, chairs, and even little small plates, bowls, and mugs, all crafted by hand from wood scraps.
I Built A Fantasy-Inspired Home For The Wild Mice That Live In My Garden
I am a wildlife photographer and I have built a miniature Hobbit-style village for wild mice who live in my garden. I built the miniature houses from wood to resembles the scenery from The Lord of the Rings and Hobbit films. The mouse village is constantly growing and changing and the mice love it. I started photography when suffering from depression to help get me back out in the world, give me a goal, and keep my mind active.
Why content is - still - king when it comes to marketing your business
Posted April 07, 2021 | By Simon Dell Content has always been important in digital marketing, but the landscape has now shifted, writes SIMON DELL, who advises business owners to focus on new ways of communicating online. Once upon a time, ‘content marketing’ was all about stuffing as many keywords as possible into a blog post and crossing your fingers the page would rank well on search engines.
How to make Gen Z - and everyone else - love your brand
Posted February 01, 2021 | By Reilly Stephens With a new generation of consumers coming of age and economic power, REILLY STEPHENS advises the ways retailers can appeal to Gen Z without alienating their older customers. In 2017, soft drink brand Pepsi went to market with an advertisement that shook the marketing world.
The art of the essential: doing less and achieving more
Posted May 31, 2021 | By David Brown The key to managing a business – and a life – is balance, and that means identifying which tasks to prioritise and which to delegate, or abandon altogether, writes DAVID BROWN. Each year, the highlight of the Hollywood awards season is the Oscars, and the most prestigious award each night goes to Best Picture. Among the other awards handed out on the night is Best Film Editing.
Does Google know you're in business?
Are you looking for digital marketing success? Google My Business (GMB) is a tool that can help prospective customers find you online and in person. One of the best things about GMB is that it is free to set up and maintain, and helps you manage your online presence while allowing you to seek greater exposure in your local area. Read on to find out how it works, and why it can help you grow your business.
Marketing Podcasts | The Simon Dell Show | SDS18 Transcrip
Simon Dell: Today, I am lucky enough to be joined by Debbie Richardson, who is, amongst other things, the Director of Marketing for CEOs; the Founder of something called Marketing Camp, which I hope is more interesting than Band Camp, and also the Founder and Marketing Strategist for Three by 3. So, she kind of sounds like she’s got her fingers in a lot of pies. So, welcome to the show, Debbie. Debbie Richardson: Thank you. Thanks, Simon.
Available Free on iTunes
Each episode contains our ‘Spin Cycle’ segment with our two co-hosts Patrick Condren and Dr Edwina Luck, where we review three marketing and advertising stories from the previous week. When then have a long-form interview with a notable guest where listeners will get tips, ideas and guidance that they can hopefully apply to their own business. The episodes range from 60 to 90 minutes long.
The autoresponder: converting subscribers to customers
Using an email autoresponder is a crucial step in not only welcoming new subscribers but also converting those subscribers into customers. SIMON DELL reports on how to develop a winning email strategy. An autoresponder is a collection of email marketing messages that is sent to subscribers in a particular order and frequency.
Tools To Stop Waiting For Video Uploads
Informative, instructional videos are great for brand awareness, positioning yourself as an expert in your particular field and lead generation. Many people are building entire business strategies out of video alone. But just about every industry can benefit from a stong video content strategy.
Why is a Quality Logo Design Important for Your Business?
March 11, 2015 By Simon Dell in Branding Marketing Your logo design tells a lot about what your business does and what you stand for. It is the first thing your customers see and the last thing they may remember. We all tend to remember logos, but often forget business names. Why is that? It’s because our human brains are much better at processing visuals than processing plain text. Let’s look at three reasons why a good logo design is important for your business. 1.
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