And now for something completely different... part 2. Allan Neil of Ready Product Radio challenged me to debate my pal Saeed Khan on the topic: Is the product owner role separate from product manager or are they the same? This is a more serious discussion on the role with some insights from a working product owner. Enjoy 20 minutes of our debate and talking past one another on the topic. Steve Johnson is a product management process coach, author, speaker, and advisor.
Sizing a market opportunity has always been problematic. To calculate expected revenues, you need to know how many buyers you’re likely to get and how much you’re able to charge them. The real challenge is precision. Organizational leaders frequently want specifics long before they are known or knowable. How much will this cost? How many can we sell? There’s a lot of estimation (ie., “guessing”) in any forecasting. The most common academic tool for market sizing is TAM/SAM/SOM.
One of the key ideas of Lean manufacturing is to avoid waste. Spending more than a day completing a business document for an idea that won’t go forward is waste. We get ideas from myriad sources: executives, sales people, and developers as well as competitive feature sets, analyst reports and customers. A market-driven product manager will likely have first-hand insights from customer requests and the results of customer interviews and observation. Some of these ideas are important; some are not.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".