Focus on doing a few things really well. Spreading your efforts across too many projects prevents any of them from succeeding.—Steve Johnson, product management evangelist (yes, I’m quoting myself)I was in an airport after a conference and watched a fellow passenger groom his backlog. He was old school; he had his stories on index cards. And he was flipping through them, moving some around, making notes on others.
Listen to Customers (or Not)Should we add every feature that customers (and sales people) request? No. All requests should be vetted against key strategic elements of product direction. Here's one approach. Customer (and sales) requests can quickly overwhelm your development capacity, so you have to ensure that ideas align with your product strategy. Should we listen to our customers? Here are some factors that determine whether we should build a feature to support a customer request.
Steve Johnson of Under10 will join Deirdre Clarke of Aha! for a lively discussion on roadmapping techniques at the Raleigh Product Management Group. You asked for it so we're dedicating the fist 2018 meeting for RPMg to roadmap development. Come join guest speakers Deirdre Clarke (Aha!) and Steve Johnson (Under10 Playbook) as we take a deep dive on the tools and techniques for building dynamic roadmaps. Steve Johnson is a product management process coach, author, speaker, and advisor.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".