Sonoo Singh on Muck Rack

Sonoo Singh

Verified
London, United Kingdom
As seen in: Creative Salon, Flipboard, The Drum, Tribune (India), Campaign (UK), Campaign (US), Campaign Asia
Super Singh. Editor/Writer/Mummy. Londoner/Indian. Loves G&T. Co-Founder @creativesalon_
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Articles

Piyush Pandey (1955-2025): lessons in life & advertising from Ogilvy’s global creative chief

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By Sonoo Singh Verified
| Flipboard
Binance founder Changpeng Zhao says he sold his Shanghai home to buy Bitcoin at $600 while job hunting Binance’s founder Changpeng Zhao revealed in a recent podcast that he sold his apartment to buy Bitcoin at the beginning of his career in the crypto …
Open in Who Shared View Duplicates (4) Issue with article?

From Snickers And Twix To Skittles: Fabio Ruffet’s Rules for Iconic Brands

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By Sonoo Singh Verified
| Creative Salon
Mars’ VP of brands and content on keeping iconic brands relevant, and and why the best brand moments happen when consumers invite them into culture In an industry obsessed with reinvention, Mars takes a different view: icons don’t need to be reinvented but need to be protected, sharpened and kept culturally alive. Fabio Ruffet sits at the centre of that philosophy.
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The Voice Behind The Flatpack: Belén Frau

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By Sonoo Singh Verified, Stephen Lepitak
| Creative Salon
As IKEA’s UK creative pitch gets underway - its global comms and positioning manager for Ingka Group (Ikea Retail) reflects on the brand’s direction and what will shape its next chapter You can say a lot about IKEA — the flatpack empire, the cultural touchstone, the meatballs, and the brand that once convinced the public to shed a tear for a discarded lamp. But keeping a 70-year-old organisation this large, this global and this endlessly scrutinised both relevant and likeable?
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