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Stephen Lepitak on Muck Rack

Stephen Lepitak

Hamilton
As seen in: Creative Salon, The Editor’s Inbox Podcast, Business Insider, Adweek, Flipboard, The Drum, NewsBreak, Film Stories, The Nevada Post, What's Happening Nevada!
Covers:  Media and marketing
Advertising and marketing journalist. Fan boy for all things silly. A believer that pop culture is a unifier and that Scrappy Doo deserves salvation.

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Stephen Lepitak’s Journalist Portfolio

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"Like putting an already braindead patient on life support" - TPN managing director of digital on...

"Like putting an already braindead patient on life support" - TPN managing director of digital on...

Last week's news that RadioShack had entered chapter 11 bankruptcy was a long-time coming and The Drum spoke …

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RadioShack Bankruptcy: Not Gone but Nearly Forgotten

RadioShack Bankruptcy: Not Gone but Nearly Forgotten

Meanwhile, Julie Quick, head of insights & strategy at shopper engagement agency, Shoptology, describes Radio…

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Making Love not Porn: Cindy Gallop discusses her real-world sex website and the marketing opportu...

Making Love not Porn: Cindy Gallop discusses her real-world sex website and the marketing opportu...

"There are scam ads that claim you can make $2,000 a week from working at home, we'll prove that you can," la…

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Diving into Data: Belkin's CMO Kieran Hannon talks WeMo & Internet of Things

Diving into Data: Belkin's CMO Kieran Hannon talks WeMo & Internet of Things

"Why has the experience I have during the day got to be the same as that in the evening? I can understand by …

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Watson is the "Third Era of computing" says IBM director Steve Abrams

Watson is the "Third Era of computing" says IBM director Steve Abrams

Watson, the artificial intelligence being developed by IBM, is thought of as "the third era of computing" exp…

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IAB Russia president confident country's advertising sector will aid economic recovery

IAB Russia president confident country's advertising sector will aid economic recovery

The president of IAB Russia has predicted that interactive advertising will play a major role in helping to r…

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Articles

Why The FCA Is Emulating Michael Bay To Make Car Owners Feel Claim Confident

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By Stephen Lepitak
| Creative Salon
Marketer Miten Patel, and M+C Saatchi UK's Regan Warner talk about the organisation's surprisingly creative approach towards financial advertising The Financial Conduct Authority (FCA) has become an unexpected creative hotbed for ideas-led ads in recent years. Earlier this year it released its first work with brand character Emil the Seal to help prevent investment fraud.
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Peter Reid On Why MSQ Is Betting On AI, Agility, And The Challenger Opportunity

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By Stephen Lepitak
| Creative Salon
Predictably AI once again dominated the conversations at Cannes Lions. But for Peter Reid, global chief executive of MSQ, the more interesting question is not whether agencies are using the technology, but whether they are using it to build better, more creative, and more commercially resilient businesses.
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The Gen AI Reality Check: Ad Leaders Address Ongoing Creative Scepticism

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By Stephen Lepitak
| Creative Salon
The adoption of Gen AI to creative businesses is no longer a question but an imperative, built around client expectation and demand to both heighten the solutions they receive and perhaps streamline the cost of achieving it. Whether the former improvement on the final product is indeed the case — that remains to be seen — but the expectation for its inclusion in answering briefs is now widespread. Agencies will ignore that at their own cost.
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Interview

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What was your first job as a journalist?

Reporter for my local newspaper as a work placement for two months.

Have you ever used a typewriter?

I've used one when I started writing as a kid but not in professional circumstances

How is social media changing news?

Its speeding up delivery but making it difficult to respect accuracy at times. It's also devaluing a lot of it and making it entertainment.