Stephen Lepitak on Muck Rack

Stephen Lepitak

Hamilton
As seen in: Creative Salon, The Editor’s Inbox Podcast, Business Insider, Adweek, Flipboard, The Drum, NewsBreak, Film Stories, The Nevada Post, What's Happening Nevada!
Covers:  Media and marketing
Advertising and marketing journalist. Fan boy for all things silly. A believer that pop culture is a unifier and that Scrappy Doo deserves salvation.

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Stephen Lepitak’s Journalist Portfolio

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"Like putting an already braindead patient on life support" - TPN managing director of digital on...

"Like putting an already braindead patient on life support" - TPN managing director of digital on...

Last week's news that RadioShack had entered chapter 11 bankruptcy was a long-time coming and The Drum spoke …

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RadioShack Bankruptcy: Not Gone but Nearly Forgotten

RadioShack Bankruptcy: Not Gone but Nearly Forgotten

Meanwhile, Julie Quick, head of insights & strategy at shopper engagement agency, Shoptology, describes Radio…

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Making Love not Porn: Cindy Gallop discusses her real-world sex website and the marketing opportu...

Making Love not Porn: Cindy Gallop discusses her real-world sex website and the marketing opportu...

"There are scam ads that claim you can make $2,000 a week from working at home, we'll prove that you can," la…

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Diving into Data: Belkin's CMO Kieran Hannon talks WeMo & Internet of Things

Diving into Data: Belkin's CMO Kieran Hannon talks WeMo & Internet of Things

"Why has the experience I have during the day got to be the same as that in the evening? I can understand by …

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Watson is the "Third Era of computing" says IBM director Steve Abrams

Watson is the "Third Era of computing" says IBM director Steve Abrams

Watson, the artificial intelligence being developed by IBM, is thought of as "the third era of computing" exp…

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IAB Russia president confident country's advertising sector will aid economic recovery

IAB Russia president confident country's advertising sector will aid economic recovery

The president of IAB Russia has predicted that interactive advertising will play a major role in helping to r…

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Articles

Carlsberg's Lynsey Woods on Telling Stories Around the Pint

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By Stephen Lepitak
| Creative Salon
The global brand director on the role brands play in people’s lives, and the campaign that helped deaf fans feel You’ll Never Walk Alone anthem Creating a great Carlsberg campaign is getting tougher, admits global brand director Lynsey Woods, in an increasingly noisy and fragmented media landscape. That only makes storytelling more essential to building human connection. As a beer brand, Carlsberg embraces its role in life’s emotional moments.
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Arla Marketer Wants Consumers to Get 'Absolutely Buttered'

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By Stephen Lepitak
| Creative Salon
Arla’s Catriona Mantle reveals how a simple, joyful line became a fully fledged creative platform — and why humour is the new battleground in butter Arla has never been shy about pushing dairy into unexpected creative territory. That has spanned decades; from Cravendale’s cult‑classic ‘Cats with Thumbs’ to Lurpak’s heavy‑metal‑fuelled plant‑based launch. Now the dairy giant is turning up the volume again. This time, it is Anchor butter getting the spotlight.
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Diageo's Grainne Wafer: 'I walked through those infamous Guinness gates 29 years ago and haven't looked back'

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By Stephen Lepitak
| Creative Salon
The global director at Diageo discusses her career trajectory, favourite brand campaigns and the power of Guinness ads Diageo’s Grainne Wafer has always been driven by a love of writing and storytelling — a passion that once had her set on becoming a journalist. 29 years into her award‑winning career with the global drinks giant, she has held a range of senior roles and now serves as global category director for Beer, Vodka, Liqueurs and Convenience.
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Interview

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What was your first job as a journalist?

Reporter for my local newspaper as a work placement for two months.

Have you ever used a typewriter?

I've used one when I started writing as a kid but not in professional circumstances

How is social media changing news?

Its speeding up delivery but making it difficult to respect accuracy at times. It's also devaluing a lot of it and making it entertainment.

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