As I write this piece, I’m just starting to feel that little Christmas tingle. I was getting worried I wouldn’t feel it this year, but a combination of a couple of things really started the mood, and I think I’m now ready to get festive. Sometimes it happens early, and sometimes it comes on worryingly late, like only days before, but this seems like a good time to get in giddy mood.
Well, there’s no stopping it, we’re right into the festive season now, and I can sit back smugly knowing all my shopping is done, the presents wrapped, and the decorations up. Don’t you just hate me? I know for some, the bustle is what makes Christmas what it is, but this certainly isn’t a view I hold. I like to get my shopping done way before the rush begins. Quite what the appeal of a busy shopping centre at this time of year is, I’m sure I’ve no idea. Hot, packed and irritable?
The cold weather is definitely upon us for sure – we’re wobbling unsteadily down an icy pavement into the heart of Winter. Here at home the fire’s blazing away, the thick duvet’s out of storage and we’ve just had all the pomp and circumstance of the bi-annual ‘changing of the thermostat’ ceremony. As the last leaves float down from the bare branches and the mist floats across the pastures, I’m glad to be in a warm kitchen cooking up a lovely tart that positively hums with soul-satisfying flavour.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".