Stephen Moore
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Articles by Stephen Moore
SaaS Marketing Metrics - Track Only the KPIs that Matter
Every SaaS marketing team faces the same problem. Your dashboard is drowning in metrics. Lead volume, conversion rates, NPS scores, engagement metrics, monthly recurring revenue, and customer lifetime value. The list never ends. You're tracking everything but understanding nothing. See, when every number feels important, nothing actually is. You end up paralyzed, unable to separate signal from noise.
Healthcare Compliance Considerations as New York Adopts Medical Aid in Dying Law
Governor Kathy Hochul signed the Medical Aid in Dying Act on February 6, 2026, permitting medical aid in dying for terminally ill New York adult residents with a prognosis of death within six months. The law becomes effective on August 6, 2026, making New York the 14th US jurisdiction to authorize medical aid in dying for terminally ill adults.
Is This The Year of Reckoning for the CISO - Part One
Whichever way you look at it, the role of CISO is becoming an increasingly unattractive prospect. Whether it’s the sheer scale and variety of 24/7 threats facing businesses today, the complex compliance requirements that must be fulfilled, or the growing scrutiny of cybersecurity operations at board level, it’s almost an unwinnable position. Plus, let’s not forget that the CISO is typically the first person to face the firing squad if a serious security breach does occur.
Is This The Year of Reckoning for the CISO - Part Two
In the first part of this blog, I looked at strategies and how the CISO finds themselves in the most enviable and demanding position in 2018. Next, the CISO must drive change in the team they surround themselves with and businesses must play their part supporting and elevating the CISO role. CISOs should spread the “burden” While CISOs are ultimately responsible for a business’s information security, it doesn’t mean they must walk the path alone.
SaaS Lead Attribution: Track What Drives Conversions
Lead attribution sits at the center of SaaS growth decisions, yet it remains one of the least understood areas of revenue analytics. As SaaS buying journeys become longer and more complex, teams need more than surface-level reporting to understand what actually drives sign-ups, demos, and revenue. For most SaaS businesses, attribution data informs how budgets are allocated, which channels are scaled, and how marketing and sales performance is measured.
HHS Seeks Input on Adoption of AI in Clinical Care and Strengthening Supply Chain Resilience | JD Supra
Overview Recent notices published in the Federal Register highlight a series of initiatives undertaken by the Department of Health and Human Services (HHS) and related federal agencies aimed at strengthening the public health supply chain and accelerating the adoption of artificial intelligence (AI) in clinical care.
How Artificial Intelligence is Reshaping Medical Education and Physician Training
Hinshaw & Culbertson LLP is a U.S.-based law firm with offices nationwide. The firm's national reputation spans the insurance industry, the financial services sector, professional services, and other highly regulated industries. Hinshaw provides holistic legal solutions—from litigation and dispute resolution, and business advisory and transactional services, to regulatory compliance—for clients of all sizes. Visit www.hinshawlaw.com for more information and follow @Hinshaw on LinkedIn and X.
Bernie Sanders’s Latest Crusade Could Kill Your Favorite Christmas Commercials
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How to Improve Free-to-Paid SaaS Conversion Rates
Free trials and freemium models are powerful acquisition tools, but without the right follow-up strategy, most users never upgrade. That’s a whole lot of wasted opportunity. Your SEO work has already delivered the sign-up. What happens next is driven by product-led growth and behaviour-based marketing. The moment users experience real value, they move from free to paid. That activation experience is what determines your conversion rate. Need help converting users?
Florida Mandates Timely Refunds of Patient Overpayments - What Healthcare Providers Need to Know | JD Supra
Overview Effective January 1, 2026, new Florida legislation imposes strict requirements on healthcare facility licensees and practitioners to refund patient overpayments within a specified timeframe. The law introduces clear definitions, compliance obligations, and penalties for violations, aiming to enhance transparency and fairness in patient billing practices.
How to Nurture SaaS Leads into Product Sign-Ups
You’ve captured a lead. Now the question is: how do you turn that curiosity into commitment?  Most SaaS marketers celebrate capturing leads (and so they should!), but that’s just the beginning. Without a defined nurture and qualification process, those leads rarely progress to becoming paying users. It’s this post-lead journey that determines the ROI of your SEO and acquisition efforts.
Can You Detect Intent Without Identity? Securing AI Agents in the Enterprise
Autonomous agents are no longer hypothetical. These agentic AI systems are already in enterprise environments, interacting with users, systems, and one another. They initiate actions, collaborate across tasks, and generate outcomes that can directly affect security posture. For defenders, this introduces a disruptive new element to threat detection, investigation, and response (TDIR). These agents represent a new class of identity: nondeterministic, persistent, and sometimes opaque.
How to Rank in AI Search Results: A Complete Guide
AI is transforming how people search and how brands are discovered. AI-powered search platforms like Google AI Overviews, ChatGPT, and Perplexity now deliver direct answers instead of lists of links. That means traditional SEO signals, such as keywords and backlinks, aren’t enough on their own. Businesses and brands must adapt their digital marketing strategies to meet this new search experience head-on.
Zero-Click Searches: How Brands Win With SEO + GEO
You‚Äôve likely seen the headlines. Traffic is down, and zero-click searches are on the up.¬† It‚Äôs led many to declare that SEO is dead. We‚Äôre here to tell you it isn‚Äôt. It‚Äôs just changing, and you need to adjust your strategies to ensure you don‚Äôt get left behind.¬† The Zero-Click ‚ÄėProblem‚Äô Zero-click searches are rewriting the rules of search.
The AI-Powered Erosion Of Reality: Closing The Human Vulnerability Gap In Cybersecurity
Stephen Moore is VP and Chief Security Strategist at Exabeam and host of The New CISO podcast. AI is reshaping cybersecurity, not just by introducing new threats but by amplifying old ones. Adversaries are using AI to automate reconnaissance, craft near-flawless phishing attempts and manipulate trust at scale. Generative AI (GenAI), for example, has reduced the time required to craft convincing phishing emails by 99.5%.
The many faces of facial recognition
Walker Digital Table Systems CEO Stephen Moore provides insight into how casinos utilize facial recognition technology. Facial recognition is a vast, intricate and highly technical field, encompassing various layers of functionality like detection, tracking, analysis, verification, linking and identification. Yet, when we think about facial recognition, we envision a system identifying individuals by name, like something from a futuristic movie.
Barristers At The EPO
Oral proceedings at the EPO may be conducted before the Examining Division, the Opposition Division, or the Boards of Appeal. At any of those procedural stages, getting a good result is always important, but at times it is business-critical. What can be done to get that winning edge when it is really needed? An experienced patent attorney can provide excellent representation before the EPO.
Washington Calendar
Straight… to Treatment Those who are struggling with substance abuse and have been thinking about seeking help can do so at the Washington Township Police Department on Mondays from noon to 2 p.m. – Advertisement – The program is available to everybody, regardless of residence. No appointment or insurance necessary. For more information please visit www.straighttotreatment.com Happenings at the Margaret E. Heggan Free Public Library at 606 Delsea Dr., Sewell.
Column: Technology is improving the lives of people with ALS
The current Chicago professional sports landscape certainly looks like an arid desert, but fans encountered a rare oasis recently when former Chicago Bears Devin Hester and Steve McMichael were inducted into the Pro Football Hall of Fame. Hester is arguably the greatest kick returner in NFL history and McMichael was an anchor on the vaunted defense of the 1985 Super Bowl champions, a defense regularly invoked in arguments over the league’s best ever.
On the Economy: Biden Needs to Go Back and Take Remedial Math
It's a good thing President Joe Biden wasn't strapped to a polygraph while giving his State of the Union speech on Thursday, because his results would have come back about as clean as O.J. Simpson's. That was especially true when he recited a lot of tall tales — and some whoppers — while touting his administration's alleged successes. Here is a list my top five half-truths and in some cases outright fabrications: 1.
Council Post: How Companies Can Comply With SEC Rule Changes
VP and Chief Security Strategist at Exabeam and host of The New CISO podcast. The goal of the updated SEC disclosure rules for data breach reporting is to provide shareholders with greater transparency and more consistent information to make investment decisions. Generally, it is a positive step for the government to put guardrails in place to hold companies accountable for breach disclosures and overall cybersecurity preparedness—which will protect consumer interests as well.
Roger Marshall, Andrew Bailey, Jim Garlow, Stephen Moore, Meg Kilgannon
On today’s program: Dr. Roger Marshall, U.S. Senator from Kansas, discusses the latest on border security and Ukraine funding negotiations, shares details of his resolution of no confidence in Dept. of Homeland Security Secretary Alejandro Mayorkas, and provides an overview of his letter to the Dept. of Health & Human Services regarding a proposed rule that would force foster parents to accept extreme gender ideology.
Navigating Board Turbulence: Lessons From OpenAI | JD Supra
Originally published in LegalTech News. Reprinted with permission. OpenAI, the high-flying developer of the groundbreaking ChatGPT AI chatbot and its associated foundational large language models, recently made headlines that set the corporate governance world abuzz.
Navigating Board Turbulence: Lessons From OpenAI Original
OpenAI, the high-flying developer of the groundbreaking ChatGPT AI chatbot and its associated foundational large language models, recently made headlines that set the corporate governance world abuzz. On a quiet Friday in Silicon Valley, one week before Thanksgiving 2023, and just before the one-year launch anniversary of ChatGPT, the company publicly announced the firing of Sam Altman, its prominent co-founder, CEO, and board member. Chaos ensued after Altman’s unexpected removal.
Fastest-growing job market? Government -- and that's a disaster Original
Private-sector hiring has slowed down at a worrisome rate. When counting downward revisions in hiring from the previous two months, the net employment gain was a meager 99,000 in the June report. But what is even more troubling is this: Guess what sector of the economy is on the biggest hiring binge? Government. During the just-ended first half of 2023, federal, state and local governments added 379,000 workers to their payrolls. This was more hires than any industry in America.
Fastest-growing job market? Government -- and that's a disaster
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Generating high-fidelity cochlear organoids from human pluripotent stem cells
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ChatGPT: Herald of Generative AI in 2023? | JD Supra Original
Foley Forward: Trends 2023 In November 2022, OpenAI, a private artificial intelligence (AI) research laboratory and deployment company, introduced the world to its AI-enabled chatbot ChatGPT, leaving an indelible mark on the public and technology community, with the aim of benefiting humanity as a whole. It hit the world like a storm. Within five days of the platform’s initial release, the company drew more than one million daily users,1 and generated quite the buzz.
Takeaways from President Biden’s Announcement on Marijuana Policy Reform | JD Supra
On October 6, 2022, President Joe Biden issued a statement on marijuana policy reform, accompanied by a proclamation and decision to pardon individuals prosecuted for the simple possession of marijuana in violation of the Controlled Substances Act (“CSA”).
Council Post: Hope Is Not A Strategy: How To Face The Risk Of Ransomware Head-On, Part 2
VP and Chief Security Strategist at Exabeam and host of The New CISO podcast. getty Companies today are beginning to see ransomware as another cost of doing business. A June 2021 study by security vendor Cybereason, Ransomware: The True Cost to Business, found that 80% of organizations that paid the ransom in the past were hit by a second attack, and almost half were hit by the same threat group. Forty-six percent reported that some or all of their data were corrupted in the recovery process.
FAQs: CMS Issues Emergency Regulation Mandating Workforce COVID-19 Vaccinations by Medicare/Medicaid-Certified Providers and Suppliers | JD Supra
On November 5, 2021, the Centers for Medicare & Medicaid Services (CMS) issued an emergency regulation, requiring the workforce of Medicare- and Medicaid- certified providers and suppliers to be fully vaccinated against COVID-19 in order for Medicare and Medicaid facilities to continue participation in those programs.
Council Post: Hope Is Not A Strategy: How To Face The Risk Of Ransomware Head-On, Part 1
VP and Chief Security Strategist at Exabeam and host of The New CISO podcast. getty REvil took catastrophic ransomware attacks to the next level with the biggest supply chain attack ever last summer.
Long-term employee and customer relationships key to retail growth
It’s time to break the misconception that retail work is temporary. If employers invest in their people, provide meaningful learning opportunities, and help employees grow within their organisation, retail staff can have successful and engaging long-term careers. The past year has changed the shape of retail and how it meets the needs of customers. For many, this has meant being agile and successfully embracing e-commerce in new ways.
The Most Important Cases For Personal Injury Lawyers - Litigation, Mediation & Arbitration - Canada
To print this article, all you need is to be registered or login on Mondaq.com. Blaneys' Partner, Stephen Moore, spoke at the 16th Annual Update: Personal Injury Law and Practice conference hosted by Osgoode Hall Law School Professional Development Program on April 29th, 2021.
Fox Business Attacks COVID Relief For The Working Class
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The Role Of A CISO During A Crisis, Part Two
VP and Chief Security Strategist at Exabeam and host of The New CISO podcast. Getty In my first article, I talked about the expectations of leadership during a crisis and why they are different. In this article, we’ll look at how you can steer your organization through crises and set policies and build processes that make it stronger. Security leaders often struggle to show value, especially during a crisis, and especially to the leadership above them.
The Role Of A CISO During A Crisis, Part One
VP and Chief Security Strategist at Exabeam and host of The New CISO podcast. getty I'm often asked about what it means to lead a security organization. When I look at it, it's no different from leading a company in that it's similar to how you lead in both good times and in times of crisis. However, the expectations of leadership are different during a crisis, which is why it is essential to be consistent. In this article, I will talk about what security leaders face.
COVID-19 Triage Rules Raise Dilemmas For Health Providers
By Keti Mebuke and Stephen Moore Law360 is providing free access to its coronavirus coverage to make sure all members of the legal community have accurate information in this time of uncertainty and change. Use the form below to sign up for any of our daily newsletters. Signing up for any of our section newsletters will opt you in to the daily Coronavirus briefing.
The Secret to 'Family Feud's Success? Not-So-Family-Friendly Questions
Family Feud is one of the most well-known and hilarious reality TV game shows of all-time. The show has been on the air since 1976, and has many loyal fans. New episodes of Family Feud are still being produced, as is a spin-off version of the show involving celebrity families aptly named Celebrity Family Feud. Episodes can be seen daily as the show is in a successful syndication run.
Picking and Choosing COVID-19 Patients: Health Care Providers Face Ethical and Legal Dilemmas When Following State Triage Guidelines | JD Supra
Hospitals, physicians, and other health care providers are facing unprecedented ethical and legal challenges related to the shortage of critical-care resources for patients during the coronavirus pandemic (COVID-19). Some triage protocols adopted by hospitals and states have been criticized for devaluing people with disabilities and excluding them from "equal" treatment opportunities.
Practical Considerations for Hospitals and Ambulatory Surgery Centers Resuming Elective Surgical Services | JD Supra
Updated: May 25, 2018: JD Supra is a legal publishing service that connects experts and their content with broader audiences of professionals, journalists and associations.
Insurance Litigation In The Time Of Physical Distancing
To print this article, all you need is to be registered or login on Mondaq.com. Every person and business has been profoundly impacted by the COVID-19 pandemic. The closure of all non-essential businesses and the need for physical distancing have completely altered the way business is conducted, if it is conducted at all. This is true even for those businesses that are considered essential or whose employees can work from home.
Relief From Forfeiture Is Not Automatic — Success For Economical Insurance - Insurance - Canada
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Lessons Learned From Managing One Of The Largest Data Breaches In U.S. History, Part Two
Photo: Getty My previous article covered what you can expect when your company has to deal with a breach, no matter the size. You and your team are central to safeguarding your organization’s reputation and the driving force to its path to recovery. How do you go about it? Let’s dive in. Don’t just plan it, do it: You can relieve some of the stress by getting ahead of the breach response. Specifically, use "peace" time to your advantage in the form of an executive exercise.
Coastal Star: Boynton salutes World War II veteran by renaming park in his honor
In a tribute to the time, effort and money that Tom Kaiser has invested in the park, it is now the Tom Kaiser, USN, Boynton Beach Veterans Memorial Park. Tim Stepien/The Coastal Star By Stephen Moore Tom Kaiser’s handprints are all over the Boynton Beach Veterans Memorial Park. The park was his idea and he began working on it in 2008.
Coastal Star: Boynton salutes World War II veteran by renaming park in his honor
In a tribute to the time, effort and money that Tom Kaiser has invested in the park, it is now the Tom Kaiser, USN, Boynton Beach Veterans Memorial Park. Tim Stepien/The Coastal Star By Stephen Moore Tom Kaiser’s handprints are all over the Boynton Beach Veterans Memorial Park. The park was his idea and he began working on it in 2008.
Law Tech Top Five
The legal sector still has a very traditional public image. It is commonly associated with archaic language and long-established ways of working. But, in fact, the industry – as is the case with most other areas of the economy – is undergoing a seismic shift as a result of the disruptive effect of digital technology.
Arming agencies for ransomware attacks in an election year
INDUSTRY INSIGHT Arming agencies for ransomware attacks in an election year By Stephen Moore Nov 13, 2019 In the past few months, we have seen just how imperative it is to stop ransomware attacks. Ransomware has the power to rob state and local governments of thousands -- or hundreds of thousands -- of budget dollars and grind productivity to a halt. Recovery can cost tens of millions, as Atlanta and Baltimore discovered.
Coastal Star: Sandoway board chief a force behind ambitious moves
Alex Ridley’s skills in fundraising and grant writing have helped bring in thousands of dollars to the center each year. Tim Stepien/The Coastal Star By Stephen Moore Five years ago, Alex Ridley, board president at Sandoway Discovery Center, moved his family from the Boston area to Delray Beach to start another chapter of the family’s life — and to escape the cold winters.
You’re Never Alone: Tech Tyranny and Digital Despots
As the technological realm becomes more pervasive, whom can we trust? Each week, Liberty Nation brings new insight into the fraudulent use of personal data, breaches of privacy, and attempts to filter our perception. Alexa, Donate to Candidate X Alexa is the handy home assistant who helps with everyday tasks, from switching off your lights hands-free to revealing the weather forecast. Now, Alexa is going political.
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