Stephen Waddington on Muck Rack

Stephen Waddington

  • Founder and Managing Partner, Wadds Inc, Wadds Inc
United Kingdom
As seen in: LinkedIn, Substack, Eventbrite Blog, Squarespace, The Drum, Campaign (UK), EIN News, PR Week, Lexology, PR Daily and
Professional advisor to agencies and comms teams @Wadds Inc. Founder @socially_mobile. Management PhD student @LeedsBizSchool. CIPR Past President
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Articles

One in three younger adults now use AI to choose pubs and restaurants

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By Stephen Waddington
| EIN Presswire
The Brew Pints & Profits 2026 report 20 years ago we asked for recommendations for a night out from a friend. 10 years ago it was Google.
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The future of jobs in PR: will we get the third technology shift wrong too?

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By Stephen Waddington
| Influence
Latest figures from the Department for Work and Pensions shows nearly a million young people (aged 16-24) in the UK are not in education, employment or training (Neet) and almost three in five are economically inactive. This is not a case of simply workshy generation, 84% of those who are Neet said they want to work, study or train. Quite simply, the bottom rungs of the career ladder have been kicked away. This is a phenomenon that the PR industry is not immune from.
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GEO six months on: the science is moving in favour of public relations

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By Stephen Waddington
| wadds.co.uk
When I finished the GEO chapter for AI for Public Relations: A How-To Guide for Implementation and Management in November 2025, I described it as one of the most contested areas in the book. The debate has not gone away, but the science is moving in a direction that should give corporate communications and public relations practitioners much greater confidence. Multiple academic and industry studies now suggest that earned media is doing the work in AI visibility that the chapter argued it might.
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