Latest figures from the Department for Work and Pensions shows nearly a million young people (aged 16-24) in the UK are not in education, employment or training (Neet) and almost three in five are economically inactive. This is not a case of simply workshy generation, 84% of those who are Neet said they want to work, study or train. Quite simply, the bottom rungs of the career ladder have been kicked away. This is a phenomenon that the PR industry is not immune from.