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Stephen Waddington on Muck Rack

Stephen Waddington

  • Founder and Managing Partner, Wadds Inc, Wadds Inc
United Kingdom
As seen in: LinkedIn, Substack, Eventbrite Blog, Squarespace, The Drum, Campaign (UK), EIN News, PR Week, Lexology, PR Daily and
Professional advisor to agencies and comms teams @Wadds Inc. Founder @socially_mobile. Management PhD student @LeedsBizSchool. CIPR Past President
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Articles

Public relations in the UK finally has a number: £7.1 billion

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By Stephen Waddington
| wadds.co.uk
The first independent economic study of the UK public relations sector settles the question of scale and speaks in terms that management and other disciplines understand. The PRCA published Beyond Communications last week, an independent study by CBI Economics into the economic contribution of the UK public relations sector. It puts the industry at £7.1 billion in gross value added, supporting 95,464 full-time equivalent jobs.
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One in three younger adults now use AI to choose pubs and restaurants

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By Stephen Waddington
| EIN Presswire
The Brew Pints & Profits 2026 report 20 years ago we asked for recommendations for a night out from a friend. 10 years ago it was Google.
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The future of jobs in PR: will we get the third technology shift wrong too?

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By Stephen Waddington
| Influence
Latest figures from the Department for Work and Pensions shows nearly a million young people (aged 16-24) in the UK are not in education, employment or training (Neet) and almost three in five are economically inactive. This is not a case of simply workshy generation, 84% of those who are Neet said they want to work, study or train. Quite simply, the bottom rungs of the career ladder have been kicked away. This is a phenomenon that the PR industry is not immune from.
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