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Articles by Steve Wiideman
How To Connect AI Search Visibility To Local Leads via @sejournal, @lorenbaker
Seo Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads. The post How To Connect AI Search Visibility To Local Leads appeared first on Search Engine Journal. Sep 14, 2026 - 19:16 37 AI citation clicks account for about 1% to 2% of calls for CallRail’s customers, a number that has roughly doubled since January.
Multi-Location Search Visibility: Winning In Google & AI
Multi-location brands are currently reviewing their Google Search Console click traffic, comparing 2026 to 2025, and trying to convince themselves and key stakeholders that AI Overviews are responsible for a year-over-year drop in non-branded clicks. Today, visibility is distributed across a multitude of destinations, including features in Google Maps such as “Ask Maps,” AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Apple Maps, and social search.
What Breaks First as Multi-Location Brands Scale?
Signals of governance strain in distributed brands Table of Contents: Robb Fahrion – GBP posts became a CMS-scale operation Andy Carr – Profile categories need ongoing per-location management Amit Raj – Local link building doesn’t scale across markets Karina Karn – Centralized frameworks ignore local market realities David Hoos – Centralized review responses erode local relevance Jahnavi Ray – Regional autonomy triggers internal keyword cannibalization Jeff Wallace – Schema work exposed...
How Franchise Businesses Can Scale Search Marketing
If you are not setting aside 30 minutes each day to scale your franchise's search marketing and local SEO, you're falling behind your competition. Rest assured they are watching your marketing and developing strategies to siphon away some of your traffic. Four factors impact your franchise's local SEO more than anything else: Consistent and accurate business information.
Managing Google's Algorithm Updates
Many businesses rely heavily on organic search engine traffic for business, perhaps in many cases too heavily or even exclusively. With the majority of searches happening on Google, updates to how Google is serving results could put a complete halt to new customer acquisition, leads, sales, and ultimately revenue. Oftentimes, Google will pull back a major change or the results will self-adjust as users’ behaviors indicate the older results were more helpful than the updated results.
Unbottleneck Shop Talk: Social Media for Businesses
In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by digital marketing strategist and social media expert Warren Whitlock to discuss the best ways to navigate a successful social media plan for your business or brand. About Our Guest: Warren Whitlock Warren Whitlock is CEO of Stirling Corp and author of Profitable Social Media and Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online.
Nothing Is Impossible -- Steve Wiideman’s Mindset For Success Original
December 21, 2020 18:40 ET | Source: Steve Wiideman photo-release Nothing Is Impossible Steve Wiideman’s Mindset For Success South Gate, CA, Dec. 21, 2020 (GLOBE NEWSWIRE) -- Back before the new century began, which seems like eons ago, the internet was just an idea waiting to happen. It’s difficult for many people to imagine a world without the immediacy and convenience of Google search.
OK Google: Should local businesses worry about voice search?
Key Voice Search Stats 58% of consumers have used voice search to find local business information in the last 12 months 46% of voice search users look for a local business on a daily basis What consumers want most: to be able to use voice search to make reservations, to hear business prices, and to find out which products businesses have 27% visit the website of a local business after making a voice search 25% of consumers say they haven’t yet tried local voice search, but would consider it...
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