Early in my writing career, I had an assignment to follow around a mohel--the guy who does ritual circumcisions in the Jewish tradition. My subject learned the trade by watching his dad, a renowned figure in the field. One day, father told son he was ready to handle the tools himself. Why now, the son wanted to know. "Most students ask me how much to take off," the senior explained. "You asked me how much to leave on."
Every weekday beginning at around nine, 30 contracted white-collar laborers arrive at a generic office park in the outskirts of Knoxville, Tennessee. They are in their twenties and thirties, more or less evenly split in gender. They head to a three-story building that hosts the outposts of multiple companies and head to a space modeled on the open floor plan of the main Facebook offices in Menlo Park, California, with walls dotted with some of the same posters that hang at One Hacker Way.
Steven here. First, the news: Starting with the new year, Backchannel will be fully integrated into WIRED. While this means that there won’t be a weekly drop of Backchannel stories and columns — and we won’t be producing them from solely within a five-person unit — you’ll be still seeing those stories and reading the same writers who produced them when you visit the WIRED site. In fact, Backchannel will live on in the form of a new section on wired.com, which will launch in the coming weeks.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".