Streisand Neto on Muck Rack

Streisand Neto

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Articles

Motor racing-F1 sponsorship could give BYD lower-risk route to global recognition

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By Streisand Neto
| WJXB-FM (Knoxville, TN) Verified
By Streisand Neto LONDON, June 18 (Reuters) – Electric vehicle giant BYD is interested in getting involved with the Formula One motor racing circuit as it aims to boost its brand outside its home market of China, where it already has a strong foothold. However, becoming F1’s first Chinese outfit would be expensive and linking up with an existing team poses challenges, so ​a sponsorship-based approach might provide an easier pathway into the sport.
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Motor racing-F1 sponsorship could give BYD lower-risk route to global recognition

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By Streisand Neto
| Yahoo Finance Verified
SPONSORSHIP OPTION COULD CAUSE CONFLICT There could be opportunities, instead, for a branding-led approach. "Entering F1 as a ‌sponsor only would be the lowest risk for BYD because it avoids the FIA regulatory ​requirements such as demonstrating technical and governance compliance requirements," Nick De Marco, a sports law barrister for ​Blackstone Chambers, told Reuters.
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