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Susan Barry on Muck Rack

Susan Barry

As seen in: LinkedIn, The Wall Street Journal, Yahoo News UK, The Conversation, Patch, Big Think, The Courier-Journal (Louisville, KY), CoStar News Hotels, HospitalityNet, Sun Journal (Lewiston, ME) and
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Articles

AI Skews Luxury Hotel Recommendations, Study Finds

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By Susan Barry, Mark Boenigk, Carlo Del Mistro
| LinkedIn
“AI has a type, and it skews luxury! Guest review scores, it turns out, are not what drives AI recommendations. Star rating tells a clearer story.” “Even on generic prompts, where travelers gave no guidance, no budget indication, nothing beyond "I need a hotel in X," four and five-star properties dominated. Three-star hotels were nearly absent from that discovery pool.
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244: Pigeon Shoot Out

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By Susan Barry
| Top Floor (Podcast)
Zack Gharib is the President of Red Roof, bringing decades of leadership experience across Marriott, Wyndham, Vacasa, and beyond. From a chance encounter with a hotel GM in Athens to leading one of hospitality’s biggest tech transformations, Zack shares what it really takes to succeed in today’s lodging landscape. Susan and Zack talk about AI automation, franchisee profitability, and vacation-rental versatility.
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241: Little Bit of Fire

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By Susan Barry
| Top Floor (Podcast)
Jelani Millard is the founder of the Wapechi Collection, a travel-focused investment platform blending hospitality, real estate, and emerging tech ventures. With roots in finance, he’s carved a unique lane exploring how travel really works—from boutique hotels in Ghana to “Pay Me in Plane Tickets.” Susan and Jelani talk about unpacking travel’s hidden truths through stories, systems, and sacrifices.
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