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Sven Denecken

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SVP for SAP Industries | SAP SE | SaaS, PaaS, AI, Cloud ERP, Digital Transformation expertise | linkedin.com/in/sdenecken
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Articles

Customers as Loyal Fans: The Power of Brand Advocacy

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By Stefanie Glenk, Sven Denecken
| SAP News
Home to more than 1,000 leading brands across fashion, homeware, and beauty, BrandAlley offers its more than 13 million members the labels they love at up to 80% off recommended retail price. BrandAlley is the UK’s largest members-only flash sales website. These online platforms offer heavily discounted products or services for a limited time, typically lasting a few hours to a few days.
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IBM and SAP Plan to Expand Collaboration to Help Clients Become Next-Generation Enterprises with Generative AI

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By Karl Fahrbach, Uwe Pagel Verified, Sven Denecken
| SAP News
New Value Generation partnership initiative focused on delivering greater client productivity and innovation with new generative AI capabilities and industry-specific cloud solutions WALLDORF and ARMONK— IBM (NYSE: IBM) and SAP SE (NYSE: SAP) today announced their vision for the next era of their collaboration, which includes new generative AI capabilities and industry-specific cloud solutions that can help clients unlock business value.
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Insights from SAP MaxAttention Summit 2024

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By Alexa MacDonald, Mandar Paralkar, Sven Denecken
| SAP News
At SAP MaxAttention Summit 2024, attendees received in-depth information about SAP Business AI, clean core with SAP Business Technology Platform (SAP BTP), updates on enterprise architecture, and more. The event was held April 23-25 in Heidelberg, Germany, and customers on-site experienced insightful keynotes and sessions from SAP Executive Board Members Thomas Saueressig and Muhammad Alam, as well as SAP Chief Artificial Intelligence Officer Philipp Herzig and other experts.
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