(They/She) Podcasts @auntnell_ incl. thelogbooks.org / Archive @SwitchboardLGBT / Co-Founder @getinherears / DJ @sohoradio #transrightsarehumanrights
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Articles by Tash Walker
Cannes: Creativity without insight feels totally wrong
Full disclosure: this was my first Cannes and I was anxious. Cannes Lions is a festival of creativity, historically focused on advertising, so the idea of going as a research business has always felt like a leap. Will they want us there? Are we flashy/glitzy enough? I think even for those steeped in advertising it can feel like a lot, so for a novice, it felt downright overwhelming. The reason to go is however important.
Understanding the inconsistent consumer
What’s worth paying more for? Tash Walker explores the hidden truths FMCG brands might be missing What’s worth paying more for? It’s the burning question that countless FMCG brands strive to answer, particularly as many are struggling to justify premium positioning. In October, data from Kantar showed many of the UK’s biggest brands are failing to justify their pricing strategies.
Why I teach my strategists that strategy is bull | Opinion
It might come as a shock, but at The Mix Global, I run a training session for my strategists titled ‘Strategy is Bullsh*t’. This is not because I’ve tricked our new hires into taking a job that doesn’t recognise their skills, but, in actual fact, is because I want them – and need them – to be the greatest strategists they possibly can be. And this is the most effective way to get there.
The write stuff: how to prepare the perfect insight | Opinion
Has there ever been a word in marketing more over-used and less understood than ‘insight’? The dictionary definition is this: “The capacity to gain an accurate and deep understanding of someone or something.” In reality, however, insight often doesn’t really give you an accurate or deep understanding of anything at all. A lot of the time, insight suffers from what I call ‘busy mum’s syndrome’. What is described as an insight is more usually just a platitude, a stereotype, or an observation.
Ukraine - resources and links — Legacy of War Foundation
As an organisation and as individuals, we at Legacy of War Foundation have a long relationship with Ukraine. We've compiled this resource with the help of friends and partners on the ground to help you direct your time, energy and funds in the most effective ways possible. With events unfolding rapidly in Ukraine, it is not enough for us to simply lament this invasion and offer thoughts or prayers to those caught up in this conflict.
Tash and Adam tour the Out And About LGBTQ+ exhibition at the Barbican on Apple Podcasts
36 min In this bonus episode made for Nothing Concrete, the podcast of London's Barbican, Tash and Adam riffle through many more items from LGBTQ+ history. The Bishopsgate Institute doesn't just look after the amazing Switchboard log books — they also hold gay badges, protest placards, intimate photo albums and historical trackie tops. Forty of these items are being displayed in the free exhibition Out and About! at the Barbican in London from February 28th to March 21st.
The Log Books: “Needs support and reassurance”
54 min Understanding and awareness of various gender identities grew from 1992 to 2003, and more and more trans people called Switchboard for support. This episode offers a fascinating insight into how the LGBTQI+ community evolved over the period, and how trans people grew stronger in asserting their identities. Essential listening for anyone interested in the recent history of gender and queer identity.
The Log Books: “Multiple paradox net files”
36 min The internet began to revolutionise LGBTQI+ life in the 1990s: chat rooms, emails, and of course dating websites. In this first episode of the third season of The Log Books, Tash and Adam pull out stories from the archive at Switchboard - the LGBT+ Helpline about people who called to talk about how the internet was changing their experience of sexuality and gender. They hear memories of early online photo searches and hook-ups arranged via chat rooms.
The Log Books: “The queer 90s”
8 min Tash and Adam are back, with 11 all-new weekly episodes covering LGBTQI+ life from 1992 to 2003, using calls made to Switchboard in that period. In this opening teaser episode, Tash and Adam visit two special locations to explain what’s coming up in the season. They also play clips from the forthcoming episodes, from the lesbians looking for sperm donors to the kinky group for people who like dressing up as babies.
Listen Free on Castbox.
News! We’re making season three of The Log Books because we’ve received a grant from the National Lottery Heritage Fund. While you wait, here’s an episode of Call Me Mother, another podcast, featuring an interview with Sandra Caldwell, a 67-year-old actor who was forced to hide part of herself for 40 years. Support this show http://supporter.acast.com/thelogbooks. See acast.com/privacy for privacy and opt-out information.
The Log Books: “One hell of a state”
1 hr 6 min Tash and Adam continue exploring the HIV/AIDS crisis through the calls made to Switchboard from 1983 to 1991, in this second of three episodes on the subject. This episode contains memories of Switchboard volunteer Mark Ashton, more from George, and further log book entries from the anonymous volunteer looking for others with an HIV diagnosis.
The Log Books on Apple Podcasts
15 episodes Stories from Britain’s LGBT+ history and conversations about being queer today https://supporter.acast.com/thelogbooks Stories from Britain’s LGBT+ history and conversations about being queer today https://supporter.acast.com/thelogbooks NOV 15, 2020 “Please be gentle” | Episode 1 “Please be gentle” | Episode 1 This is the story of the early years of the HIV/AIDS epidemic as it has never been told before: through the voices and notes of the people who took phone calls made to an...
The Log Books: “Please be gentle”
57 min This is the story of the early years of the HIV/AIDS epidemic as it has never been told before: through the voices and notes of the people who took phone calls made to an LGBTQ+ helpline. From 1983 to 1991, Switchboard volunteers supported people living with HIV, their loved ones, and people scared of it.
The Log Books on acast
by Tash Walker, Adam Zmith and Shivani Dave **Best New Podcast (Gold) at the British Podcast Awards 2020** What if you could glimpse into LGBTQIA+ life from decades ago? Since 1974 volunteers at Switchboard, the LGBT+ helpline, have written notes in the charity's log books. Hosts Tash Walker and Adam Zmith are re-opening these pages today, to explore untold stories from Britain’s queer history.
Opening The Log Books on Apple Podcasts
8 min Welcome to The Log Books. In this introductory episode, hosts Tash Walker and Adam Smith re-open a unique archive of Britain’s LGBTQ+ history, giving a hint of the stories to come over our first season. The first full episode arrives on November 4th, 2019. For information regarding your data privacy, visit acast.com/privacy 8 min
Books that influenced me
This short article lists the books that influenced Tash Walker, founder of The Mix London. Managing the marketing function Strategy After working as a planning director in a number of creative agencies, Tash set up The Mix in 2012 out of a burning ambition to bring creative approaches to the world of research and help the industry with the... WARC subscribers can sign in to keep reading Not a subscriber?
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