Tash Walker on Muck Rack

Tash Walker

As seen in: Apple Events, The Drum, Acast, WARC, RESEARCH LIVE, FMCG CEO Magazine
(They/She) Podcasts @auntnell_ incl. thelogbooks.org / Archive @SwitchboardLGBT / Co-Founder @getinherears / DJ @sohoradio #transrightsarehumanrights
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Articles

Cannes: Creativity without insight feels totally wrong

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By Tash Walker, Jane Bainbridge, Liam Kay Verified, Katie McQuater Verified
| RESEARCH LIVE Verified
Full disclosure: this was my first Cannes and I was anxious. Cannes Lions is a festival of creativity, historically focused on advertising, so the idea of going as a research business has always felt like a leap. Will they want us there? Are we flashy/glitzy enough? I think even for those steeped in advertising it can feel like a lot, so for a novice, it felt downright overwhelming. The reason to go is however important.
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Understanding the inconsistent consumer

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By Tash Walker
| FMCG CEO Magazine Verified
What’s worth paying more for? Tash Walker explores the hidden truths FMCG brands might be missing What’s worth paying more for? It’s the burning question that countless FMCG brands strive to answer, particularly as many are struggling to justify premium positioning. In October, data from Kantar showed many of the UK’s biggest brands are failing to justify their pricing strategies.
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Why I teach my strategists that strategy is bull | Opinion

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By Tash Walker
| RESEARCH LIVE Verified
It might come as a shock, but at The Mix Global, I run a training session for my strategists titled ‘Strategy is Bullsh*t’. This is not because I’ve tricked our new hires into taking a job that doesn’t recognise their skills, but, in actual fact, is because I want them – and need them – to be the greatest strategists they possibly can be. And this is the most effective way to get there.
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