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Ted Leonhardt on Muck Rack

Ted Leonhardt

As seen in: Fast Company, NAILS Magazine, Medium, Hubspot Blog, Substack, Pocket, MediaPost, Dexigner
Helping designers and other creative professionals win negotiations. Publisher of @NAILthemagazine Author, coach, trainer, consultant. @FastCompany columnist.
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Articles

Adoption & Negotiations: Trauma leads to creative life

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By Ted Leonhardt
| Substack
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Fear puts a decision on ice

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By Ted Leonhardt
| Medium
“If I fuck this up, my family will hate me forever,” was the thought. And with it the project stopped cold. “Ted, we’re terrified that this whole assignment is going to blow up in our face!” This from the owner of a London package design firm. (I’ve changed details in the story to protect those involved). The project was to redesign a French liqueur with hundreds of years of family ownership behind it. The company had recently been sold to a giant Japanese alcohol holding company.
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Creatives, AI will replace you

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By Ted Leonhardt
| Medium
Yes, AI will replace designers, writers, illustrators, filmmakers, and all the functional roles we consider professional in the creative services realm. It could happen quickly. It may take a while. But in any case, don’t buy the bull about AI not having feelings, so it can’t do deep-feeling work. And don’t buy the “work by real human hands will increase in value” story either. There are still a few wooden wagon wheel makers charging a premium to wagon collectors.
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