Mike Alpert, the chief operating officer, at Smart Health Clubs, shares three ways to help your facility increase your non-dues revenue. As a club operator you are always looking for ways to increase your membership; lower your membership attrition and increase your non-dues revenue. Right now you might be struggling with hiring talented people while containing your labor costs. What if I showed you a way to: Engage your members to drive more revenue. Build you membership pipeline. Lower attrition.