A minimalist outside and a lot of buttons. A minimalist outside and a lot of buttons. by Adi Robertson May 25, 2026, 9:33 PM UTC The Ferrari Luce will start at €550,000 in Italy, but US pricing hasn’t been announced. Image: Ferrari Adi Robertson is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.