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Articles by Tim Peter
Europe must establish a backup for the rules-based international order
The EU is increasingly becoming a bastion of stability in a geopolitically tense environment. It should move to actively shape this role within a coalition of middle powers, according to the two KAS experts in the new Panorama feature. 15. May 2026 15. May 2026 Johanna Hohaus and Tim Peter summarize the findings of the KAS Panorama feature. (Johanna Hohaus; Tim Peter) Sign up now and continue reading immediately No credit card details required. No automatic renewal.
Tim Peter & Associates
Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS Apple told us at their WWDC that they’re seriously rethinking how they use AI on their devices, largely because they way they’s previously announced AI on their devices straight up didn’t work. You may also know that Apple has apparently begun looking at partnering with ChatGPT and others as the default search engines on their devices.
New chapter for Brethren church with plans for Fellowship Hall
By Pastor Tim Peter On a beautiful Sunday afternoon, Sept. 15, the members of the Prairie City Church of the Brethren gathered together to mark a historic moment in the church’s life – a groundbreaking ceremony to kick off the construction of a new fellowship hall. With shovels in hand and hearts full of gratitude the congregation stood side-by-side as they celebrated the beginning of a new chapter for their community.
How Hotels Can Increase Their Website Conversion Rate in 2024
This article is published as part of a viewpoint in the World Panel: Why improving hotel website conversion rates is a top priority in 2024? Digital Marketing in Hospitality — Viewpoint by Max Starkov There is no magic formula to drive direct reservations. There's no one, perfect booking engine that will immediately increase conversions exponentially. If there were a single, proven fix that works every time, you'd have done it by now. The truth is that improving conversion rate takes dedication.
It's Time for Hotel Marketers to Put AI to Work
This article is published as part of a viewpoint in the World Panel: Can ChatGPT Replace Human-Created Hotel Marketing Content? Digital Marketing in Hospitality — Viewpoint by Max Starkov Asking whether hoteliers should use generative AI tools like ChatGPT, Microsoft Copilot, or Google Gemini to help plan and execute content in 2024 is a bit like asking whether we should use a property management system to handle rates and inventory.
How Hotels Can Use Artificial Intelligence to Drive Direct Bookings
This article is published as part of a viewpoint in the World Panel: How will AI solutions allow hotels to shift bookings away from the OTAs onto the direct channel? Digital Marketing in Hospitality — Viewpoint by Adam Mogelonsky In the near term, the biggest opportunities AI provides for driving direct revenue revolve around creating richer, more personalized experiences at each stage of the guest journey.
Will AI and ChatGPT Kill Your Search Traffic?
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Will AI and ChatGPT Kill Your Search Traffic?
Tim Peter Tim Peter helps companies put the web to work to grow their business. He has worked since 1995 developing innovative e-commerce and internet marketing programs across multiple industries.
Say Goodbye to Google, Hoteliers
The watchword for this year remains uncertainty. But one thing is certain: Google has taken online travel agencies’ place as the single most important sales-and-marketing channel for most hotels. Unfortunately, Google’s importance creates a level of dependence that hotel commercial teams and owners would do well to minimize. For many hotels, Google now represents 40%-50% of website traffic and as much as 70% of direct web revenues. OTAs also rely on Google for a fair share of traffic.
Say Goodbye to Google, Hoteliers
The watchword for this year remains uncertainty. But one thing is certain: Google has taken online travel agencies’ place as the single most important sales-and-marketing channel for most hotels. Unfortunately, Google’s importance creates a level of dependence that hotel commercial teams and owners would do well to minimize. For many hotels, Google now represents 40%-50% of website traffic and as much as 70% of direct web revenues. OTAs also rely on Google for a fair share of traffic.
Four Concepts for Hotel Marketers Dealing With Uncertainty This Year
This article is published as part of a viewpoint in the World Panel: What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023? Digital Marketing in Hospitality — Viewpoint by Max Starkov This is an unpredictable environment for hotel marketers. And that unpredictability isn't going away any time soon. A savvy hotel marketer's resolutions put the focus on the things you can control so that you're well positioned when items outside your control occur.
Hoteliers, Don't Presume the Worst About 2023
As the travel and hospitality industry prepares for next year, let’s not kid ourselves: It’s likely not going to be as great as this past year. The world is changing again. We’re (probably) not facing another 2020 or 2008 or 2001. But, the economy remains weird. Yes, leisure travel has been incredibly robust, but that could change at any time if guests start to worry about the state of their finances. There’s little evidence that business travel is returning to historic norms.
Don’t Let This Weird Economy Throw Off Your Direct Business
It’s budget season again. Yet even after two-plus years of pandemic-forced closures, a brief recession, labor challenges, a significant (permanent?) decline in business travel and the ongoing burst of revenge travel, we still find ourselves facing the weirdest economy in history. Nominal wage growth is falling, but inflation continues to rise. Jobs are (mostly) booming, but growth and productivity are falling.
Are you leveraging Google’s metasearch ads?
Today, we’re talking about… Google’s metasearch ads. Hospitality marketers have grown intimately familiar with Google search ads. Brand search ads, like this: And non-brand search ads, like this: These Traditional Search Ads Help you turn up in relevant Google searches. Easy, right? Well, metasearch is no different. They too can be broken out into brand and non-brand searches.
Global Hotel Occupancy Surpasses 2019 Levels for the First Time Since the Pandemic Started
Global hotel occupancy levels for April and May 2022 have exceeded pre-pandemic levels. Amadeus’ unique forward-looking data shows global hotel bookings in June, July, and August 2022 are on par with 2019 with the potential to grow significantly. Data reveals transient average daily rate achieved on room bookings globally has increased by 11% over 2019 with the majority of hotel bookings still being made within a week of travel.
Centara expands airline partnership network with new Thai Vietjet deal
Bangkok, Thailand - Centara Hotels & Resorts, Thailand’s leading hotel operator, announces a partnership with Thai Vietjet, bolstering its growing airline partnership network which already includes Thai Airways and Singapore Airlines. The partnership comes at a time when Thailand has broadly relaxed entry rules for travellers arriving from overseas.
Novotel prepares for take-off with Disney and Pixar’s LIGHTYEAR
Novotel, in collaboration with Disney and Pixar, is excited to announce an intergalactic campaign to celebrate the launch of LIGHTYEAR, beginning on June 16 and continuing throughout the summer. LIGHTYEAR is a family-friendly animated adventure that tells the origin story of the heroic space ranger, Buzz Lightyear.
Hotel Trading Exceeds 2019 Figures for Third Consecutive Month
The latest edition of the Duetto Pulse Report shows impressive trading numbers, but with a caveat that guest satisfaction scores are falling The latest edition of the Duetto Pulse Report, which compares data from May 2022 with April 2022, and cross-references this with previous years’ performance, shows that hotel performance in the Americas is back to pre-pandemic levels. In North America, hotels enjoyed their third consecutive month of RevPAR, exceeding 2019 figures for stays in May 2022.
Marriott Bonvoy Rolls Out Refreshed Mobile App
Offering a More Intuitive and Personalized Experience Ahead of Summer Travel Season Includes New Booking Options, Enhanced Customization and Tailored Ways to Earn and Redeem Points Toward Free Nights and Experiences. Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, has released a redesigned, more intuitive version of its Android mobile app, just in time for the anticipated busy summer travel season.
There Is No Such Thing as Free
2022 is a genuinely weird year. There has rarely been greater uncertainty or conflicting stories in the news about the economy. Inflation is relatively high and pandemic risks remain, yet guests continue to spend on travel and other services. Rates are at historic highs, but occupancy continues to lag 2019, especially among business and conference travel.
The Future of Content Marketing is Already Here (Thinks Out Loud Episode 350)
Podcast: Play in new window | Download Subscribe: RSS My good friend Mark Schaefer wrote an amazing piece the other day about the future of content marketing. And, across the board, Mark nailed it. So, if he got it so right, why am I also talking about the future of content marketing this time around? Well, simply, because as is so often the case, there’s a little more to the story. And it starts with understanding that the future of content marketing is already here.
Three Content Distribution Concepts to Help Your Company's Content Marketing Succeed (Thinks Out Loud Episode 329)
Podcast: Play in new window | Download Subscribe: RSS Content is still king. Period. But the king can’t rule if no one ever sees it. Which is why a content strategy that doesn’t account for content distribution isn’t much of a strategy at all. So what does a successful content distribution plan look like? And what should your content distribution plan include? Thats the topic of this episode of Thinks Out Loud. We’ll look at what works in content distribution.
Budgeting for Your Hotel and Accommodating Revenue Risk in 2022
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328)
Podcast: Play in new window | Download Subscribe: RSS It’s that time of year again, one where someone suggests that content marketing as we know it is dead. And when it’s someone like Rand Fishkin, it’s worth listening to what he has to say. But… is he right? Is content marketing still king? Or have the gatekeepers won? Are we dependent on gatekeepers — and the rules they put in place — to get our messages in front of our customers? How about… no? I’m not trying to diminish anyone here.
Why Digital Leaders Bet on the Future (Thinks Out Loud Episode 327)
Podcast: Play in new window | Download Subscribe: RSS When is it a bad idea to bet on the future? How about… never. First, we’re seeing massive shifts in customer behavior during the pandemic — behaviors that look likely to last. Second, the emergence of Millennials and Gen Z as significant market segments suggest that those new behaviors are just the beginning.
A Guide to Incorporating Non-Alcoholic Spirits and Botanical Elixirs Into Your Beverage Program
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
Google is phasing out third-party cookies... Will it impact hotel marketing? – Hospitality Net World Panel
Max Starkov Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant The death of the third-party cookie has been coming for quite sometime now, due to its lack of transferability across devices and websites, and mounting privacy concerns. So Google's move to block third-party cookies is nothing new. Apple's Safari and Firefox did this back in 2013. Google did not stop supporting third-party cookies purely out of user privacy concerns.
Day One at Amazon and Developing a Digital Culture (Thinks Out Loud Episode 325)
Podcast: Play in new window | Download Subscribe: RSS Jeff Bezos released his latest — and last — letter to shareholders as CEO of the company. And it’s an extraordinary document, filled with lessons that demonstrate why the company continues to be successful. The biggest of these lessons is Amazon’s relentless focus on its Day One culture.
Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)
Podcast: Play in new window | Download Subscribe: RSS It’s cliche among digital marketers to say, "Content is King" for a reason: Because it’s true. But what does that mean for your business? More importantly, how can you put that to work for your business? Can you make content a strategic product for your business?
Using Social Media Tools to Aid in your Business Recovery from COVID-19
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
Post-Pandemic Social Media Makeover for the Hotel Industry
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
Hotel Wi-Fi Evolution - What Does It Mean To IoT?
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
Redefining Service in A Mobilized World
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
What's Holding Mobile Bookings Back?
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
The Key Role Mobile Will Play in Hospitality's Recovery
HOTEL BUSINESS REVIEW JANUARY FOCUS: Mobile Technology The Key Role Mobile Will Play in Hospitality's Recovery By Tim Peter Founder, Tim Peter & Associates | January 2021 SAVE SHARE TEXT SIZE PRINT COMMENT PDF While this past year has been grim for the hospitality industry, the joyous combination of a vaccine and pent up consumer demand offer us a chance at a very good year in 2021.
Extending Your Mobile App for Increased Customer Stickiness
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
Art & Operations: Experiential Design at its Finest
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
Rate Parity: The Ongoing Distribution Dilemma for Hoteliers
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
Amazon Explore - Is This Another Attempt to Enter the Travel Industry? – Hospitality Net World Panel
I haven't seen any sign that Amazon plans to compete aggressively in travel. That could change. But Amazon Explore likely represents just another test, rather than a full commitment to the travel industry. Why? A few reasons. First, Amazon competes in e-commerce generally by providing customers low prices, broad selection, and overall convenience, with benefits such as fast, free shipping.
How hotels can use digital to survive long road ahead
How hotels can use digital to survive long road ahead 14 OCTOBER 2020 12:20 PM The hotel industry will bounce back from COVID-19, but probably not for a while. Digital tools and knowhow can help hotels manage the long road ahead. Hotel owners and marketers are now entering a new phase of the COVID-19 pandemic.
Is "Content is King" Dead? (Thinks Out Loud Episode 306)
Podcast: Play in new window | Download Subscribe: Android | RSS Some people are starting to question whether content is king. It’s a fair question. Content marketing has had a good run, starting at least as early as John Deere’s "The Furrow" magazine in 1895. So, it’s super smart of people like Julia McCoy and my friend Mark Schaefer to ask if "Content is King" is dead. That said, with the massive shift towards digital by customers living in lockdown, is that right? Is "Content is King" dead?
6 Truths B2B Marketers Must Know About Personalization
You’re a serious B2B marketer. You’ve seen the stats. You know the score. B2B customers expect personalized experiences to help them find the products and services that meet their needs. And personalization can help you drive more leads. Which is good, because “drive more leads” is what you keep hearing from your sales leaders and senior execs, especially now when your sales teams are stuck in WFH mode.
Digital tools help answer guests’ post-COVID questions
Digital tools help answer guests’ post-COVID questions 08 JULY 2020 1:00 PM Guest behavior is changing rapidly in response to COVID-19. Fortunately, digital tools help us understand and respond to those changes in real time. In a previous column, I wrote about how you can use digital to do the heavy lifting for your property during the COVID-19 pandemic.
A Digital Transformation First Step: What You Can Do Right Now
Podcast: Play in new window | Download Subscribe: Android | RSS Looking to drive results for your business? Click here to learn more. Digital transformation is a process, not a destination. So, even though we’ve seen “two years of digital transformation in two months,” don’t feel like you’re late to the party. You have plenty of opportunity to improve the experience you provide customers using digital right now. Or, you do as long as you take your first step towards digital transformation.
Why Hotel Marketers Must Think "Backyard and Bundle" When Demand Returns
[Updated July 8, 2020] I wrote something in the early days of the pandemic as part of HospitalityNet’s world panel to help hotel marketers think about their “Post-Crisis Marketing Action Plan.” And, while I’d definitely recommend that you read the fantastic advice offered by the entire panel, I keep coming back to one item again and again. That is the need to think “Backyard and Bundle” as you plan for your market’s recovery.
A Post-Crisis Top-3 Digital Marketing Action Plan – Hospitality Net World Panel
Developing the property post-crisis strategy must begin now! 1. Don't Abandon Your Customers! Don't panic and shut down all of your property's marketing and PR spend and efforts, this will hurt your property in the long run. * If your property is still open, work with your marketing agency and PR firm to communicate to your customers - past guests, loyal customers, group planners, tour operators, distribution partners, etc. - who are the guests currently staying at the property.
Make Your Employer Brand More Compelling Through Storytelling
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
Finding Great Talent in the Hospitality Industry in 2020
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
What is your take on the coronavirus and its impact on our industry? – Hospitality Net World Panel
Hospitality Net introduced a live timeline with relevant and industry-specific coronavirus news, resources and external updates. We asked our contributors to share their professional opinion with you. This viewpoint was created by Hospitality Net Henri Roelings Founder & CEO at Hospitality Net All eyes are on the spreading coronvirus, COVID-19. At Hospitality Net we created a section convering the development and the impact of the coronavirus on the Hospitality Industry.
SearchChat Podcast: Is Anonymous Information Really Anonymous?
Podcast: Play in new window | Download Subscribe: Android | RSS In today’s episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities, is that really anonymous? Our answer: not really, but that isn’t what anonymous data is. Author Tim Peter Tim Peter is the Senior Advisor at SoloSegment.
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