Todd Ruback
As seen in:
InformationWeek,
Econsultancy,
Martech Series,
SC Magazine UK,
CFO,
MarTech,
CPO Magazine,
Fourth Source,
FTI Technology
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Articles by Todd Ruback
The Perfect Storm: AdTech, Privacy and Digital Advertising
There’s a perfect storm brewing on the digital horizon, and organizations that want to successfully navigate through it need to get ready. Three elements are colliding to create this perfect storm: Record breaking revenue derived from digital advertising. Spikes in regulatory enforcement actions and settlement amounts in the EU and a fast-growing body of U.S. state consumer privacy laws, which are implicitly inspired by online tracking technologies.
AdTech and Data Privacy: Forecasting for the Coming Storm
Digital advertising is ready for innovation. While the industry revenue grew a record 35.4% in 2021 (Interactive Advertising Bureau) and is on pace for another banner year in 2022, it’s also under intense regulatory and consumer scrutiny.
Q&A: Todd Ruback On the Future of Digital Marketing in a Privacy-Centric World
Todd Ruback, Managing Director, is an experienced data privacy leader within FTI Technology’s Information Governance, Privacy and Security (IGP&S) practice. He advises clients on privacy and data protection issues, with a specific focus on consent and preference management and governance related to Advertising Technology (AdTech), privacy and digital advertising. He has 17 years of experience in privacy and 11 years working directly at the intersection of AdTech, privacy and digital advertising.
What is the GDPR, and why should martech care?
Privacy is a complex issue, and opinions on the subject often depend on the perspective it is viewed from. I’m a passionate privacy officer, and among my peers, the conversation tends to focus on privacy regulations. But as the company I work for provides technology to the digital advertising community, I live with one foot in in the marketing world, too.
The whole point of the GDPR is to give control over personal data back to the individual
With approximately nine months to go before the General Data Protection Regulation, or GDPR, takes effect on 25 May 2018, many brands have wrapped up the assessment phase of their readiness projects and are well into the internal process change phase.
ePrivacy: The Online Privacy Stakes Are About to Get Higher
Since it was first announced in January 2012, the General Data Protection Regulation (GDPR) has dominated the marketing industry agenda. And with its effective date now only ten months away, it’s easy to see why the debate has now risen to a clamor. But the GDPR isn’t the only new rule book companies should be prioritizing, especially when it comes to marketing. The ePrivacy Directive (ePD) — commonly known as the “cookie law” — must also be taken into account.
Marketers must move to the beat of the GDPR drum
For months, the drumbeat has been growing louder and – with less than a year before the EU’s General Data Protection Regulation (GDPR) becomes effective – the hype is now reaching full volume. While many well-known brands have finished their GDPR gap analysis and have a clear picture of what they need to do moving forward, others have only just begun to consider the impact of the regulation.
GDPR: Publishers and martech will rely on each other
By now, everyone’s calendar should have a big red circle around the date of May 25, 2018, when the General Data Protection Regulation (GDPR) goes into effect. And with 12 months to go, there is still just enough time to complete GDPR readiness projects ahead of the enforcement date.
GDPR: Publishers and martech will rely on each other
By now, everyone’s calendar should have a big red circle around the date of May 25, 2018, when the General Data Protection Regulation (GDPR) goes into effect. And with 12 months to go, there is still just enough time to complete GDPR readiness projects ahead of the enforcement date.
Could the GDPR have unintended consequences - such as targeted extortion?
The incoming General Data Protection Regulation (GDPR) has driven media headlines for months. With just over 12 months to go until businesses are required to comply, it's now a top priority agenda item in many boardroom discussions.
Sanity check: One year until GDPR
With just over a year left until the EU’s General Data Protection Regulation (GDPR) goes live, it’s time for the industry focus to move from anticipating the impact to action. But while the importance of complying with the new laws is widely recognized, the best way to do so is less clear. According to a global Dell survey, almost all of the companies that took part — 97 percent — had no plans for when the GDPR comes into force on May 25, 2018, and less than one in three felt prepared.
Sanity check: One year until GDPR
With just over a year left until the EU’s General Data Protection Regulation (GDPR) goes live, it’s time for the industry focus to move from anticipating the impact to action. But while the importance of complying with the new laws is widely recognized, the best way to do so is less clear. According to a global Dell survey, almost all of the companies that took part — 97 percent — had no plans for when the GDPR comes into force on May 25, 2018, and less than one in three felt prepared.
What is the GDPR, and why should martech care?
Privacy is a complex issue, and opinions on the subject often depend on the perspective it is viewed from. I’m a passionate privacy officer, and among my peers, the conversation tends to focus on privacy regulations. But as the company I work for provides technology to the digital advertising community, I live with one foot in in the marketing world, too.
Cookie Law vs. GDPR: What's the Difference? - InformationWeek
If you are wondering what to do to prepare for the EU's GDPR, the best advice is simply logical. Recently, I was speaking to a group of crazy smart graduate tech students – who were clearly more intelligent than me – about privacy, and a simple question from one of the students brought everything into focus.
The Prosperous Match Between Offline And Online Retail - Fourth Source
Amazon, the king of online retail, took the industry by surprise when it launched a bookstore in Seattle. Many thought it may be a publicity stunt, but with plans for a chain of 400 stores selling books as well as devices such as kindle tablets, it looks like the giant is in bricks n’ mortar for the long haul. So what can we learn from Amazon’s adoption of the traditional retailing model? We all recognize that there is something unique about browsing stores and touching and feeling products.
Don’t Get Financially Stung by the GDPR -
Don’t Get Financially Stung by the GDPR The GDPR’s primary goal is to give control over personal data back to the individual, in this case the European Union citizen. September 28, 2016 | CFO.com | US On May 25, 2018, the EU’s General Data Protection Regulation (GDPR) – a massive piece of legislation that will have the effect of becoming a de facto global data protection law — goes into effect.
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