Tom Guarriello

An Expert creates Po-Boys That image is a frame from a fascinating YouTube videoI watched the other day. Over the last 34 years Chef Marvin Matherne says he has made over a million Po-Boy sandwiches at Guy’s Po-Boys in New Orleans. In this video he shows and tells us why an AI can never become an Expert in many important human domains. First off, let’s understand what I mean when I say someone’s an “Expert.” I’ve written about this idea before, in regard to learning how to play baseball.

The Meaning of Branded Objects: Why Some Things Matter More Than Others Take an in-depth look at the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello explores the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity.

What do you do if your favorite things change “too much”? Our favorites become favorites because we like them the way they are. But capitalism and our modern tendencies to quickly become bored with things and to become fascinated by “The New” put brands under a lot of pressure.