Maggie (our dog) and I were sitting in the yard last week having our daily chat. The conversation rolled around to our camp on the St. Lawrence River.Aware that the damage from this spring's high water level was so bad that the place will have to be gutted or worse, Maggie asked if we'd be headed north at all this year.
Approximately 75 percent of the emails I’ve received over the 10 years I’ve been writing these articles are from folks who prefer to hear about our adventures on the St. Lawrence River (topics-wise).Math check: I heard from four people over that period and three liked them … that’s 75 percent, right? (“From the Valley” readership … ON FIRE! Thank God for my cousin Maryann, my Aunt June and my brothers, Tim and Mike.
Who is at fault? I’d say everyone in the cable news business: CNN, Fox News, MSNBC, etc. What’s the issue? The over-saturation of the same news stories day after day.In the golden age of television, reporters moved on to another story. That’s how they rolled. Not anymore. Cable-news, now, unabashedly showcases the same story every couple of hours. And in CNN’s case, have the gall to call it “breaking news” for several days.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".