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Tom Vierhile on Muck Rack

Tom Vierhile

New York
As seen in: Innova Market Insights, Just-Drinks, Prepared Foods, Snack Food and Wholesale Bakery
VP of Strategic Insights, North America, at Innovamarketinsights.com. 20+ years experience in new packaged goods reporting & trends analysis; all views, my own.
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Articles

Snacks, Sweets Turn Up Heat

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By Tom Vierhile
| Prepared Foods Verified
Prepared Foods The Year AheadSnacks & Appetizers Despite challenges from tariffs, cocoa supply issues, and GLP-1 diet shifts, snack and confectionery makers increased new product introductions during 2025. Snack and confectionery launches rose 15% and 20% respectively in 2025 in the US, according to the Innova Database of new products. Not surprisingly, new snacks embraced the protein trend as well as flavor adventure (global, regional), co-branding appeal and better-for-you formulations.
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Swicy Sauces Spark Category Growth

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By Tom Vierhile
| Prepared Foods Verified
Prepared Foods The Year AheadSauces & Marinades Pardon the play on words but where there’s growth, there’s fire. Perhaps there’s no better way to describe the prepared sauces, dressings and spreads category, which continues to heat up grocery sales. Collectively, launches of table sauces and dressings grew by just more than 23% in 2025 versus 2024, per the Innova Database of new products.
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Protein drives growth in cereal and bars

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By Tom Vierhile
| Snack Food and Wholesale Bakery Verified
Get ready to be bowled over—innovation in cereals and bar products was robust in 2025, despite tariffs, inflation, GLP-1’s and more. Overall cereal launches grew 28% last year per the Innova Database of new products. Raising the bar were cereal and energy bars, which led the innovation parade and addressed consumer demands for portable protein. General Mills went all in on protein in 2025 with Cheerios Protein Chewy Bars and Nature Valley Creamy Protein Creamy Crispy Bars.
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