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Tony Saldanha on Muck Rack

Tony Saldanha

As seen in: Mint Lounge, Big Think, The Week (India), SmartBrief, CMSWire, CEOWORLD Magazine, Chief Executive Magazine, Dataconomy, EContent, Grit Daily and

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Articles

AI Tools: What Roger Federer Can Teach Us About Selecting Good Ones

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By Tony Saldanha
| Grit Daily
I have always liked Roger Federer, the ultimate gentleman sports hero. If at all I were to be a sportsperson — for which, let’s face it, my best hope is a favorable reincarnation in the next life — I would like to be Federer. His mastery of the sport has been matched only by his genuineness, curiosity, and class off the court. So, I wasn’t too surprised when Federer was trending the other day for his great commencement speech at Dartmouth. Par for the course, as we aspiring sportspeople like to say.
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Blending Risk and Safety in Your AI Marketing Ventures

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By Tony Saldanha
| VKTR.com
Avoid these 3 common AI adoption pitfalls and find a balance that uses AI with urgency and exercises caution to prevent catastrophic marketing failures. Balancing act. Ensure a good balance in your marketing AI strategy via a portfolio approach. Don’t put all your eggs into one big AI idea basket for marketing. Create a balanced portfolio of high risk/return and low risk/return projects. Discipline is key. Be disciplined in balancing AI ambition and pragmatism in marketing.
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Avoid Marketing AI Blunders With These Top 3 Tips

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By Tony Saldanha
| CMSWire Verified
Navigating the delicate balance between leveraging AI urgently and exercising caution to prevent catastrophic marketing failures can be challenging. Balancing act. Ensure a good balance in your marketing AI strategy via a portfolio approach. Don’t put all your eggs into one big AI idea basket for marketing. Create a balanced portfolio of high risk/return and low risk/return projects. Discipline is key. Be disciplined in balancing AI ambition and pragmatism in marketing.
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