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Torrey Tayenaka on Muck Rack

Torrey Tayenaka

Costa Mesa
As seen in: UOL, Forbes, Hubspot Blog, Entrepreneur, Business 2 Community, ReadWrite, Business.com, MarketingProfs, Social Media Examiner, Tech.co and
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Articles

Analysing Viewer Behaviour on Platforms like TikTok and YouTube Shorts for Better Content Strategy

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By Torrey Tayenaka
| Raindance
A lot of short-form strategy advice still sounds like it came from people studying dashboards instead of watching actual viewers behave. You notice the disconnect pretty quickly once you spend enough time inside edit reviews. Everybody wants the answer to be structure. Hook placement. Caption size. Retention percentages. Posting cadence. There's comfort in that because it makes short-form feel controllable.
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By Torrey Tayenaka, Forbes. Sparkhouse
| Grey Journal
Short-form video has become a staple across platforms like YouTube Shorts, Instagram Reels, and TikTok. More than a passing fad or complementary content, video is a must-have medium that reshapes how people engage with content – both in entertainment and brand storytelling. There are significant opportunities in short-form videos, especially with shrinking attention spans and fierce online competition for attention, but there are also hurdles to overcome.
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Videos That Stick: Mastering Short-Form Storytelling in Under 60 Seconds

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By Torrey Tayenaka
| Retailist
Launching a business is exciting, but it can feel like you’re shouting into the void. You have so much passion, so many ideas, but the question is: how do you get people to pay attention? You may think you need a huge ad budget, a polished website, and a massive marketing team. While those help, that’s not the key to success – it’s the connection you build. And the best way to do that is with short-form video.
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