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Vanessa Otero on Muck Rack

Vanessa Otero

Denver
As seen in: LinkedIn, Medium, Nature, Adweek, MDPI, Poynter Online, Yahoo, BioRxiv, MassLive, AdExchanger and
Founder/CEO @adfontesmedia. Created the original Media Bias Chart. Dedicated to making news consumers smarter and news media better. IP attorney.
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Articles

The cost of treating journalism like content

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By Vanessa Otero
| The Current
Published June 23 Short-form clips excerpting podcasts, television shows, movies and news broadcasts are everywhere. As a recent NPR interview asked, are these clips creating value for audiences and creators — or primarily for the people repackaging and distributing them? This question points to a larger problem: For too long, we’ve been conflating the journalism business with the media business.
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Vanessa Otero: A hometown model of courageous leadership for the greater good (Viewpoint) Original

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By Vanessa Otero
| MassLive Verified
In March 2005, Wade Rathke, founder of ACORN, blogged about the passing of Barbara Rivera. He recounted a moment from October 1969, when Rivera led a group of welfare rights members onto a picket line during what could only be described as a riot. The members chanted for winter coats and to “Free Wade” after he was arrested during a sit-in at the welfare office.
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How the ad ecosystem penalizes quality journalism — and what comes next | The Current

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By Vanessa Otero, Heather Carver
| The Current
Journalism isn’t just a public good — it’s a performance engine. In today’s fragmented attention economy, news readers stand out: They’re informed, decisive and engaged. Yet somehow, advertisers still shy away. At a time when trust is scarce and attention is fleeting, the irony is clear: Brands are blocking the very environments where their messages are most likely to land. Quality news publishers have struggled to monetize their content, especially in the last decade.
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