Now that Netflix is a major Hollywood player the company’s refusal to release their viewership numbers has thrown the entertainment industry’s ecosystem out of whack. For the past several years, the best way to determine a Netflix release’s success was to gauge its popularity on social media. Now it looks like the shroud of secrecy surrounding Netflix’s viewership numbers may be coming to an end.
Marvel made a huge splash a few months back when they dropped the first Black Panther trailer. The trailer opened a window to an unexplored corner of the MCU, presented a unique visual style, and also made every member of the cast look like grade-A bad-asses. With the film’s February launch closing in fast, Marvel has dropped the second Black Panther trailer. And as hard as it is to believe, this new trailer puts the original one to shame.
For some odd reason, 2017 has been the year of Stephen King. All year long, projects based on King’s work — It, Gerald’s Game, Mr. Mercedes, The Mist, The Dark Tower, and Castle Rock — have taken up residence on movie screens, TVs, streaming services, and social media feeds. If I had to choose a runner-up there’s only one choice: Wonder Woman. The first lady of DC Comics may not match the omnipresence of King’s body of work this year but you can argue she’s made a greater cultural impact.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".