Elon Musk’s political and cultural influence – once feared as dystopic, transformative, and totalising – is beginning to resemble a flash in the pan. Not long ago, Musk seemed poised to remake the world – or at least to meme it into submission. His presence felt not only pervasive but inescapable. He was the heir apparent to techno-authoritarian chic – a “dark MAGA” demigod in a zip-up jacket, preaching a gospel of Martian salvation and machine-learning rapture. But today, his standing is slipping.