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Articles by Vp Analytics
Building brand doesn’t mean running ads no one sees or throwing cash at vanity impressions. Today’s smartest awareness strategies are measurable, integrated, and built to work—not just look good. In Summary: You Can’t Stop at Capturing Demand. You Need to Create It. If you’re finding it harder and harder to eke out more efficiency from performance channels, it may be time to zoom out. When done right, brand awareness is not just an upper-funnel tactic—it’s a growth multiplier.
4 ways programmatic machine learning is powering consumer app growth
Now Do you like Signal more than Messages? Here's how to set it as your default messaging app. Apple is preparing to release iOS 18.4 in April, and that update will likely bring more emoji and a new food section to Apple News. But when Apple released iOS 18.2 in December, that update made it easier to …
The office dilemma - to open or not to open? That's the question
Article by: Ragu Veeraraghavan, VP Workforce Analytics - SplashBI, | Published: 16 February 2021 Ragu Veeraraghavan, VP Workforce Analytics - SplashBI, 16 February 2021 The typical office workforce and environment was very different at the start of this year. Just like retailers, employees were encouraged by the Government to work from home as much as possible.
Reinventing Your Business With Data
By Rahul Pathak, VP Analytics, AWS Creating a data strategy has become a top priority for most leading organizations. That’s because with any major business initiative, from creating new customer experiences to building new revenue streams, leaders must be able to quickly gather insights and get to the truth. They want to know the truth about how effective their operational processes are, what customers think about their products and services, and how they compare to competitive alternatives.
To re-open or not to re-open the office: That's the question
By Ragu Veeraraghavan, VP Workforce Analytics at SplashBI The typical office workforce and environment was very different at the start of this year. Just like retailers, employees were encouraged by the Government to work from home as much as possible. Before the current crisis, 3.4% of the U.S population worked from home and the number of UK workers who had moved to remote working had increased by nearly a quarter of a million over a decade.
Increasing Your Bottom Line With Predictive Analytics
Although the technology is readily available there are still great challenges to creating business value from it. For example, it is difficult reconciling the multidisciplinary nature of the task which ranges from working with clinicians to understand their processes for care delivery, working with software tools to develop models, understanding statistics to interpret the model’s performance and to pure software engineering in the delivery and maintenance of the tool.
Data Analytics: A Broker of Efficiency | SAIC
By Chitra Sivanandam, VP Analytics When the average person on the street hears “data analytics,” their mind probably goes to some scene from Moneyball with Brad Pitt making an amazing choice for his next utility infielder based on esoteric stats handed to him by data wizard Jonah Hill. The process of how those numbers were generated, tabulated, and analyzed is left to the imagination.
The Case for Predictive Maintenance
Leveraging data will not only help pharma predict asset failures, but also eliminate them By Sean Otto, Ph.D., VP Analytics, Cyient Insights Mar 05, 2019 Pharma equipment manufacturers, engineers, and process plant owners and operators commonly face the challenge of keeping their fleet, machinery, and other assets working efficiently, while also reducing the cost of maintenance and time-sensitive repairs.
Driving transformational change begins with the workforce
Boardroom discussions around digital transformation have shifted gears from concept to reality. Many organisations have already transformed their business to succeed in this digital-first world, but others still have some way to go. In fact, a report by Wipro Digital found that nearly half of executives believe there is a lack of knowledge as to what the term ‘digital transformation’ actually means. And this is a real obstacle to a company’s success.
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