44 years ago today, the entrance fee to DJ Kool Herc's "Back to School Jam" was 25 cents for ladies and 50 cents for guys -- a steal considering the all-night party, held in a west Bronx apartment building, would prove to be a historic one, birthing what we now know as hip hop. To celebrate the anniversary of the iconic bash -- plus the music and culture it spawned -- Google has debuted a multi-faceted doodle commemorating hip hop -- the first of its more than 2,000 specialty nameplates to do so.
As cannabis brands around the country grapple with legal woes in advertising their products, one company has found a way to reach millions—while they're already high. Wikileaf, a price-comparison app for the legal cannabis market, is running an in-flight ad on Virgin America's domestic routes with the app's commerical playing on every seatback with a screen. The campaign, which began in mid-June, runs through mid-September.
Two soccer stars kick balls at TVs in this week's top viral video. Steven Gerrard, a former player and current coach, and Adam Lallana of Liverpool star in LG's pseudo-dramatic "Nano Cell Super Match" spot, which pits them against each other in a match of accuracy and strategy. Kicking balls at a nine-panel screen, the two players aim for the highest numbers—only to discover that the TV's that not a Nano Cell hides negative signs (e.g., -9) at tight angles.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".