Willy Blackmore is the Food editor for TakePart.com. He was previously the L.A. editor of TastingTable, and has written for The Awl, LA Weekly, Los Angeles Magazine, and elsewhere. He lives in Los Angeles.
We were asked to walk along the white line, to make sure our vantage point was just right. You need to the right angle, the man said, so you can see what it would look like if you were really there. “There” is Neverland Ranch, Michael Jackson’s former home which was foreclosed on a year or so back and is remembered in infamy by many for its role in Jacko’s child molestation court case in 2004.
So you and your family and friends have been buying organic food at the grocery store for several years now. When you’re at your parents’ house, suddenly you find organic kale in the fridge instead of canned green beans in the cupboard. Your sugar, flour, milk, and butter all bear the USDA’s seal certifying that they were produced in accordance with the federal organic standards. You’re not alone!
My understanding of what it means to be a publisher has been skewed ever since I first heard the word. My mom was reading A Wrinkle in Time to me — I must have been around 8 — when she explained that my great-grandfather had published the book. She told me how Madeleine L’Engle had taken the story of Meg Murry, Charles Wallace, and Calvin O’Keefe to publisher after publisher, only to repeatedly be rejected.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".